
Cassper Nyovest to be part of a global music show ‘Sprite Limelight’
Cassper Nyovest has signed a deal with Sprite and is collaborating with US talent Ryan Tedder.
Sprite Limelight, their worldwide music program, is back for its second season, and they’re bringing the star power.
The initiative was designed to bring together an amazing group of fearless worldwide musicians with focused, creative points of view in order to create original songs using an innovative format: one hook and numerous beats.
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Cassper Nyovest took to Instagram to share the trailer of the second season.
“I’m working with @ryantedder and @sprite_rsa @sprite on Sprite Limelight Season 2! Ryan sent me a hook and we created a dope track together… can’t wait for you all to hear! Stay Tuned,” wrote Nyovest.
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To kick off the second season, the brand will collaborate with 3x Grammy-award winning writer, producer, and lead singer of OneRepublic, Ryan Tedder.
It will also feature a fantastic lineup of artists from around the world including SA star Cassper Nyovest, Feid, Lexa, and Lay Zhang.
“Season 2 of Sprite Limelight demonstrates how UMG For Brands continues connecting our partners with some of the world’s most notable and emerging artists to create cultural relevance and resonate with consumers on a global level.”
“We are looking forward to experiencing the music moments our artists are creating for fans, both existing and new, through this opportunity provided by an established brand like Sprite,” says Richard Yaffa, EVP, Global Brands, Universal Music Group.
Cassper Nyovest also shared the visual of a song he has been featured on by US rapper Talib Kweli.
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