Football Fans: The Perfect Cash Cow for a quick buck
Written by Sandile Van Heerden It would take some effort to find a sporting community that is more exploited than South African football supporters. Fans are treated as cash cows and are mercilessly milked dry by clubs, football bosses, and sponsors alike. Next month’s Carling Black Label Cup is the latest example of how one-sided the relationship really is. The Carling Black Label Cup campaign encouraged supporters to first vote […]