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Cardi B is Playboy’s first-ever creative director in residence

By: Natasha Archary 

 

Cardi B is Playboy’s first-ever Creative Director in residence. Sharing the news with her fans on social media the WAP hitmaker said her new role is a dream come true.

 

View this post on Instagram

 

A post shared by Cardi B (@iamcardib)

The role gives Cardi artistic power across the Playboy brand and she begins by introducing a new creator-led platform Centerfold.

According to People Magazine, the platform will launch later this month and will be a social content platform that’s a first for the sultry brand.

Offering creators the tools to directly interact with fans, Centerfold will give creators a safe space to deliver content, reinvent their sexuality and creativity.

In a press release for Playboy, the 29-year old US rapper said, “I can’t believe this is real. For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me.”

Apart from creative license with the brand, Cardi will be responsible for digital collateral, experiential activations, fashion and sexual wellness merchandise.

Since breaking the news, Cardi has received messages of support from Taraji P. Henson, Meghan Thee Stallion and a number of Playboy bunnies.

 

 

 

Written by: Natasha



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