Boerewors is more than a braai favourite — it’s a cultural staple and a thriving business category across township butcheries, spaza shops, supermarkets and weekend markets. In this Ekasinomics episode, we speak to Dean De Sousa, the 2026 Boerewors Champion, and his father Tony De Sousa, one of South Africa’s first Master Butchers. They share the story behind the winning recipe, the craft of authentic boerewors, the challenge of scaling quality nationwide through Shoprite and Checkers, and the skills that define true meat mastery.