Woolworths has teamed up with acclaimed South African designer Thebe Magugu to launch Lineage, an exclusive Heritage Month fashion and fragrance collaboration.
By Zuko Komisa

This Heritage Month, Woolworths and internationally renowned South African designer Thebe Magugu have unveiled Lineage, an exclusive fashion and fragrance collaboration inspired by the rich tapestry of South African traditions and perspectives.
More than a conventional clothing range, Lineage is designed as a celebration of connection and contrasts, bringing together distinct histories and visual languages to create something entirely new.
Spanning womenswear and a signature fragrance across three carefully curated drops from September, the collection invites customers to build a wardrobe and beauty range that unfolds over time.

The partnership builds upon a long-standing relationship between the retailer and the designer, blending Woolworths’ commitment to quality craftsmanship with Thebe Magugu’s distinct creative vision.
Reflecting on the milestone, Thebe Magugu said:
“Woolworths supported my work early in my career, so returning to the relationship in this way feels particularly meaningful.”
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