By: Natasha Archary
Absa’s Invested In Your Story campaign differs from traditional banking approaches by redefining client relationships, recognising that behind every interaction, decision and transaction, is a business story that lies far beyond the obvious.
James Agin, Corporate and Investment Banking (CIB) Managing Principal at Absa Kenya joins Refilwe Moloto on Kaya Biz to share more about how the bank is helping business owners achieve their goals.
“Our new brand position is a very exciting journey, and Absa CIB is operating at a Pan-African level where we are one across the continent.
From that perspective, the Invested In Your Story campaign is a culmination of that journey we started at Absa after reviewing our purpose and realigning it to be more compelling in the current climate of business banking.
As you know our purpose statement is to empower Africa and our new positioning will allow us to do just that by being Invested In Your Story.”
Absa wants to co-create with businesses to achieve their goals with the Invested In Your Story campaign.
James says the bank remains deeply committed to understanding and supporting their clients’ journeys, celebrating their achievements, acknowledge their hard work, and providing the guidance they need to succeed.
It’s about transforming banking from a transactional service into a partnership built on empathy and mutual success.
To be part of the Invested In Your Story campaign business owners can write to Absa and share their story via the bank’s website.
