
Why the skill of public speaking is important for your business.
In the world of business, there are many ways to connect with clients and potential customers.
While common marketing strategies include mailers, social media contacts, advertising, and others, face-to-face encounters are one of the most intimate.
Kaya Biz with Gugulethu Mfuphi spoke to Vanessa Bukasa – CA(SA) & Vice President in Financial Risk Management and Governance at Absa Group who unpacked why the skill of public speaking is so important in business.
LISTEN TO THE FULL CONVERSATION HERE:
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Bukasa shared how you stand a better chance of having your message heard and understood if you can comfortably connect with people while speaking in public and how this can make turning these conversations into sales much simpler.
She explained how public speaking is what we all do on a daily basis.
“Public speaking and just the art of speaking with confidence is the secret sauce when it comes to elevating your career, you business especially as well as your personal life. For so many people when thinking public speaking, they think the big stage. However, anytime when you as a speaker are in a position where you are addressing an audience, it could be 1 person or a thousand and you have a message for that audience you are in a public speaking situation.” Bukasa
She also shared the benefits when you mastered the skill and why public speaking can be daunting for many people, especially if they don’t have a natural gift for it.
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