3 benefits of loyalty programmes
By: Natasha Archary Image: Anete Lusina Pexels Amanda Cromhout, CEO of Truth joins Gugulethu Mfuphi on Kaya Biz to share some of the most popular loyalty programmes in 2023/24. With over 72% of South Africans tied to some sort of loyalty programme, what are the key benefits of such programmes for the average consumer? Most companies tend to focus their marketing campaigns on attracting new customers, whereas loyalty programmes are […]