An evening of connection that gathered South Africa’s marketing decision-makers, agency leaders and industry partners beyond the boardroom.
Katlego Sekhu
On the evening of 28 May 2026, Kaya 959 and United Stations hosted the CMO Sundowners at Kaya House in Johannesburg, bringing together around 40 chief marketing officers, brand leaders and industry partners for an evening of connection.
The gathering drew marketing leaders, innovators and decision-makers from across the industry. Among the guests was marketing leader Dale Hefer, whose contribution to the profession continues to inspire many across the sector. Conversations through the evening returned often to the value of strong professional communities and to platforms such as the Integrated Marketing Communication (IMC) Conference that bring diverse voices together to challenge thinking and shape the future of the discipline.
The evening was built on a simple conviction that the strongest media partnerships are formed beyond the boardroom, through relationships, cultural insight and meaningful engagement. From the moment they arrived, guests were welcomed personally at the door, a deliberate gesture that set the tone for the night. Every handshake and conversation carried the same message: welcome eKaya.
“Great relationships do not begin on a stage or in a boardroom. They begin with a warm welcome. In a world driven by brands, data and technology, human connection remains our greatest competitive advantage, and community is built one conversation at a time.”
Dr Tumelo Chaka, Marketing and Commercial Director, United Stations.
The CMO Sundowners sits within a broader commitment by Kaya 959 and United Stations to create spaces where the marketing community can connect, learn and grow together. By convening media owners, agencies, brands and thought leaders in one room, the evening reflected a shared belief that the future of brand storytelling and audience connection is collaborative
Both partners have signalled their intention to continue these engagements and to explore future collaborations that advance the profession. For partnership and event enquiries, contact the Kaya 959 team using the details below.
About United Stations
United Stations is a specialist South African media sales house that represents a powerful portfolio of radio, digital audio and media platforms. Established more than 25 years ago, the company connects advertisers with high-value audiences through strategic insight, creative commercial thinking and expert media sales execution.
United Stations works with media owners and advertisers to create effective, audience-led advertising solutions across radio, audio, digital, branded content, sponsorships and activations. Its strength lies in understanding audiences, shaping compelling sales opportunities and turning media platforms into commercially powerful brand partners.
Guided by its belief in powerful audiences, smart ideas and real results, United Stations remains a trusted partner to media owners, agencies and advertisers across South Africa.
About Kaya 959
From the heart of Gauteng, wherever you may be, Kaya 959 connects with our loyal listeners through a range of digital and on-air platforms. At the core of their listening experience is a variety of familiar songs that they love, including soul and R&B, kwaito, jazz, chart-toppers and old school jams.
We bring them news that is relevant and conversations that inspire. Our presenters may be big names, but out of the speaker they are just the friend from around the corner. They are authentic and relatable. They engage with listeners on topics that affect their everyday life. Kaya 959 is committed to ensuring that we portray a true representation of our listeners’ richness, depth, and diversity.
