The Brazilians, Mamelodi Sundowns have formed a ‘dynamic collaboration’ with Jay Z’s Roc Nation Sports to help them reach their goal of being the best club in Africa.
Roc Nation Sports, a sub-division of Roc Nation, launched in spring 2013. Founder Shawn “JAY-Z” Carter’s love of sports led to the natural formation of Roc Nation Sports, supporting athletes in the same way Roc Nation has been working alongside and advocating for artists in the music industry for years.
On-field excellence meets world-class entertainment, The Sky is the Limit.👆
Welcome to the Yellow Nation @RocNation
— Mamelodi Sundowns FC (@Masandawana) August 3, 2021
Speaking on the announcement, Tlhopie Motsepe, Chairman of Mamelodi Sundowns FC said:
“Mamelodi Sundowns is proud to partner with a brand as renowned as Roc Nation Sports. This partnership, with one of the leading sports agencies in the world, will contribute to the Club’s vision of becoming one of the best football clubs in Africa.
Sundowns’ on-field excellence, Roc Nation Sports will be providing advice and consultation regarding transfers and the global football market from the London Office, led by Head of Football, Alan Redmond.
The Champions of South Africa. The pride of their people. A new era begins.
— Roc Nation (@RocNation) August 3, 2021
The partnership will give Mamelodi Sundowns access to commercial platforms and opportunities that will continue to achieve the business objectives and goals.