By Marang Phooko
Popular beauty and lifestyle influencer Kay Yarms has announced the release of her new wig line, Saxx Beauty.
Known for her makeup looks and luxurious lifestyle, the influencer has embarked on a new business journey.
Taking to Instagram, Miss Yarms introduced the first set of wigs that will be available to pre-order.
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For the past couple of years, the influencer has shown South Africa the power of social media and how it can be beneficial for brands.
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On the flip side of social media, many Twitter users have expressed how they are very proud of the influencer but are clearly not the target market.
@Phililemthebu says, “Kay Yarm’s following is predominantly ordinary SAn girls who are still making their way up, hence the influence she had with affordable products like Dawn, Colgate, Revlon. Personally, I feel she would have made a killing if she included a range of wigs that cater for that market.”
Kay yarms following is predominantly ordinary SAn girls who are still making their way up hence the influence she had with affordable products like Dawn, Colgate, Revlon. Personally I feel she would have made a killing if she included a range of wigs that cater for that market.
— razzle dazzle (@PhilileMthembu_) June 1, 2022
The way I was excited for this 🌚. Clearly we are not the target guys let’s rest tuu. Kay Yarms #KayYarms pic.twitter.com/wiNX6Ai4FI
— Nella Rhali (@NellaRhali) June 1, 2022
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