Confidence begins with comfort. Whether you are thinking body positivity or neutrality, you can’t begin to be confident until you are comfortable in your skin. The same is true of underwear.
If you’re uncomfortable in what you’re wearing, chances are slim that you will feel any kind of confidence.
Most women wear the wrong bra size
It was likely Oprah who brought this conversation to the mainstream in the 1990s but studies have shown that it’s true! Most women are wearing the wrong bra size either because they always (never measured!) or they just haven’t updated their sizes in a while.
Before pandemic times, the advice was that you go in-store where you buy your bras and ask the shop assistant to measure you. They had the brand’s sizing charts and would we able to help you convert your measurements into a bra size.
Ackermans have an easy, three-step assessment to help you determine your bra size in the safety of your home. This is even before you pull out the measuring tape!



This nifty bra sizing tool harnesses the bras currently in your underwear drawer. So put on a bra and take the quiz. The key here will be to be honest.
With cup sizes going up to G, the Ackermans bra offering is not only affordable but also wide and inclusive.
We’ve been saving the best news for last! Until 14 February 2021, their two-pack t-shirt bras are R40 off. This style goes up to a E cup.
PS: Tell us your lingerie story and you could win big this week!


