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10 changes to make with online dating to improve your match rate

By: Natasha Archary


So, you were ready to start dating until the universe decided to unleash a lethal global pandemic, calling for social distancing, no physical contact forcing the world into a curfewed lockdown? It’s a story to recount to your kids one day.


In these desperate times, online dating numbers have increased, with a spike in new profiles on dating apps like Tinder up by 82%. With people reluctant to break their pandemic safety boundaries, going on an actual date with the current state of things, may not happen.


Don’t let this deter you from “meeting” new people online. Improve your chances of a match with the following guidelines:


  1. Complete your profile

This is your virtual first impression and it needs to be a strong one. It gives potential matches a glimpse into your personality, interests and informs their decision of either rejecting you (swipe left) or wanting to know more (swipe right) about you. Keep your bio short, light and honest.


  1. Keep your profile pictures PG

While dating apps like Tinder and Bumble don’t have restrictions on the types of pictures users upload, nudes on profiles are just in poor taste. Nothing is more cringe-worthy than finding an appealing bio, only to scroll through their profile to find topless or provocative images.


  1. Paid features

Users can see who likes their profile to improve the chance of a match for a minimal subscription fee. It may seem unnecessary but if you are serious about finding a partner, the paid feature means you are no longer swiping blindly.


The paid feature also allows you to circle back to a profile you may have skipped in haste.


  1. Have a conversation

Being active on your dating profile requires your time and attention. Having an active profile only to ignore messages and not engage is ambiguous. You may be unmatched for being unresponsive.


  1. Stop focusing on the number of matches

Take each match as it comes and accept that your success rate with matches will vary each day. There are thousands of profiles to swipe through, and you have to wade through this dating pool carefully.

Photo by cottonbro from Pexels


  1. Set a standard

Have a general idea of who  your perfect match will be. Take note of the physical features you are attracted to, the character and personality traits you find appealing and those  that turn you off. If a profile doesn’t fit your list of ideals, keep swiping, there are millions more to get through.


  1. Don’t come on too strong

Remember a match doesn’t mean that you’re going to hit it off. Should you not be compatible or the conversation isn’t to your liking, let your match know and move on. There’s no point in forcing a connection or being pushy with your match. You’re either into the person or not. If it’s not mutual, it’s not worth pursuing.


  1. Exchanging numbers too early

Rushing to take the conversation off app can work to your disadvantage. Exchange of numbers should be reserved for the matches you have an intention to meet. If all you want to do is banter back and forth, texting on the  app isn’t that difficult to do.


  1. Don’t water down details about your life

Most people feel the need to hide parts of their life from prospective matches.  You do not have to omit that you are a single parent, separated, divorced, widow or widower. Be forthright, paint a clear picture and give matches the opportunity to decide if the connection is strong enough to pursue further.


  1. Have fun

Obsessing about your online dating status is not going to help land you a relationship. Taking your Tinder-escapades too leave little room for building your online persona. Remember, users can share or report your profile, and the aim is to have a popular dating profile.


That should help improve your match rate. Hopefully, when the pandemic is over, you can meet them in person and have that first date.


Feature Photo by cottonbro from Pexels

Written by: Natasha


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POPIA ActTo promote the protection of personal information processed by public and private bodies; to introduce certain conditions so as to establish minimum requirements for the processing of personal information; to provide for the establishment of an Information Regulator to exercise certain powers and to perform certain duties and functions in terms of this Act and the Promotion of Access to Information Act, 2000; to provide for the issuing of codes of conduct; to provide for the rights of persons regarding unsolicited electronic communications and automated decision making; to regulate the flow of personal information across the borders of the Republic; and to provide for matters connected therewith.


  • section 14 of the Constitution of the Republic of South Africa, 1996, provides that everyone has the right to privacy;
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  • consonant with the constitutional values of democracy and openness, the need for economic and social progress, within the framework of the information society, requires the removal of unnecessary impediments to the free flow of information, including personal information;


  • regulate, in harmony with international standards, the processing of personal information by public and private bodies in a manner that gives effect to the right to privacy subject to justifiable limitations that are aimed at protecting other rights and important interests,
  1. Definitions and Interpretation

1.1.“Personal Information” means information relating to an identifiable, living, natural person and where it is applicable, identifiable, existing juristic person, including all information as defined in the Protection of Personal Information Act 4 of 2013. 

1.2  Parliament assented to POPIA on 19 November 2013. The commencement date of section 1Part A of Chapter 5section 112 and section 113 was 11 April 2014. The commencement date of the other sections was 1 July 2020 (with the exception of section 110 and 114(4). The President of South Africa has proclaimed the POPI commencement date to be 1 July 2020.

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1.4. “Website” means the website of the KAYA 959 at URL or such other URL as KAYA 959 may choose from time to time.   

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2.1. KAYA 959 respects your privacy. This privacy policy statement sets out KAYA 959’s information gathering and dissemination practices in respect of the Website. 

2.2. This Privacy Policy governs the processing of personal information provided to KAYA 959 through your use of the Website. 

2.3. Please note that, due to legal and other developments, KAYA 959 may amend these terms and conditions from time to time.  

  1. Processing of Personal Information

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3.2. Where you submit Personal Information (such as name, address, telephone number and email address) via the website (e.g. through completing any online form) the following principles are observed in the processing of that information: 

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3.2.4. KAYA 959 will keep records of all personal Information collected and the specific purpose for which it was collected for a period of 1 (one) year from the date on which it was last used. 

3.2.5. KAYA 959 will not disclose any personal information relating to you to any third party unless your prior written agreement is obtained or KAYA 959 is required to do so by law. 

3.2.6. If personal information is released with your consent KAYA 959 will retain a record of the information released, the third party to which it was released, the reason for the release and the date of release, for a period of 1 (one) year from the date on which it was last used. 

3.2.7. KAYA 959 will destroy or delete any personal information that is no longer needed by KAYA 959 for the purpose it was initially collected, or subsequently processed. 

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  1. Queries

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