Did a celeb make you buy that?
Written By Dohne Damons Have you ever bought a product just because your favourite celebrity endorsed it? The answer is likely yes. We have instant access to celebrities, and we view their strategic communication daily on social media. Endorsements are a blue tick of approval and a sign that a celebrity’s star status is highly impactful. This wasn’t always true. In the early nineties only dimming stars in need of […]