Is there a way to measure influencer credibility in SA?
By: Natasha Archary Image: Adobe Stock Over 48% of Instagram influencers in South Africa reportedly inflate their follower and engagement statistics, a concerning trend highlighted by HypeAuditor. Dashni Vilakazi, MD of The MediaShop JHB joins Gugulethu Mfuphi on Kaya Biz to share how the influencer landscape has changed the game of brand marketing. The important question is, how do you measure influencer credibility in SA? "South Africa is growing extensively […]