fb

Sizakele Marutlulle is passionate about African creativity remaining in the hands of Africans

sizakele marutlulle

By Nomali Cele

Sizakele Marutlulle founded the successful creative consultancy, Marutlulle + C/O after years of working in the creative and advertising space. On 27 June 2018, she presents “Matrutlulle + C/O Conversations”, which will be a conversation between successful and budding African creators. It will be held here at Kaya House. Below is Q + A conversation with Sizakele Marutlulle, which will serve as a teaser to why you need to attend the conversation on Wednesday!

Nomali Cele (NC): What you term “borrowing without permission” has been a part of the African story since the beginning. Why are we best placed to challenge it now?

Sizakele Marutlulle(SM): Now more than ever because it’s more than just a reversal of narrative it is about displacing the misnaming and replacing with proper articulation. Our creative efforts are design, not craft, they are valuable, not discountable, they are UNIVERSAL, not tribal. And taking them off the continent without sharing the benefits is tantamount to theft. This is one of the many ways in which others intensify poverty on the continent

 

NC: You are passionate about patenting  — essentially staking a legal claim on what you make – is Marutlulle + co doing anything to make these steps accessible to the people making on the ground?

SM: We have learned, through first-hand experience, that this is doable and costly. However, we suggest that if you believe that what you produce as a creative practitioner is of value then sandbag its value, make sure that it can become a unit of creative currency for generations to come- and the best (not necessarily fastest) is to apply for trademark or patent.

 

NC: For some creative people, the price to pay for a seat at the table has been what can be termed “selling out.” How do you succeed while keeping your integrity and respecting where the work comes from?

SM: You must enter the room as an equal — I think we trip when we think that money is what gives us equality. It is sad that it has become synonymous with value. I suggest that we must have “the confidence of ones with important things to do and give to the world.” The platform may not be big or under bright lights, but your revolution does not lose significance just because it was not televised. Big things start small. If you have no access to ‘their’ platforms, create your own with like-spirited folks. The series of these conversations is an example of me creating alternative platforms – so we don’t wait to be invited but we instead, decide who to let in.

 

NC: How does a young person starting out know if they have what it takes to live off their creativity (be it physical design or ideas)?

SM: Knowing what you are good at will not necessarily translate into livelihood from day one. But if you have self-belief, you will keep the light burning even as you work your way through unrelated gigs. Everything adds up in the end. The mistake I have seen younger folk make is to insist that because they studied graphic design or photography and want to work for magazine X or TV channel Y, they refuse to consider anything else.

My first job was in research (not at all creative) but it got me into a room where I could tell others about my love for advertising. Secondly, young folks tend to insist that they will only work with someone they can learn from and they imagine that older folks are dinosaurs or that those who aren’t schooled have nothing to offer them. That is limited and limiting thinking. I had more degrees than many of my bosses in advertising, yet I learned the most from them. So humble yourself, stay hungry, be the first one in and the last one out, volunteer for jobs in your field of passion, never ever be too big to do anything.

READ: 7 Interesting African Designers

NC: What three resources would you encourage creative Afropolitans just starting out invest in?

Resilience, Curiosity, Open-Mind.

 

NC: What are your thoughts on seeking external/overseas validation versus getting local love for your work? Does it make sense for products to be priced in ways that make them impossible for the people whose history they contain to afford?

This is exactly the problem. Let’s be honest, loving something ‘made in Italy’ is not a sin or a slight on one’s commitment to the continent. What is being challenged here is the practice of ‘visitors’ who come and take from this place, to re-use when they get back to ‘their’ places and then re-sell to the world and to us (at times) at a price that does not reflect their original investment. We ask for pure intention and truthful engagement. We must see the value attachment at each point of the supply chain

 

NC: What should attendees of the “Marutlulle + C/O Conversations” look forward to?

A debate that will stretch their minds, challenge some of their belief systems. This will be an opportunity to engage with people in the field who have had experience in challenging this creative leakage, some great tasting bites and bubbly. Additionally, they have access to a university of knowledge, from people who, on the ordinary, would charge top dollar to engage – yet have chosen to share freely of their knowledge and time. They will get to engage with other folks who may or may not share their view – so they will learn, share and grow.

To get your tickets and join Sizakele Marutlulle and a host of bright design and creativity stars at the “Marutlulle + C/O Conversations”, email [email protected]

 

 

    Don’t miss out on the latest local news, interviews and competitions.

    Don’t miss out on the latest local news, interviews and competitions.

    Receive the latest news

    Subscribe To Our Newsletter

    THE KAYA 959 APP NOW AVAILABLE

    DOWNLOAD YOURS NOW

    Copyright Notice

    1. COPYRIGHT

    1.1 The contents of this Website, including but not limited to its compilation and arrangement, is the exclusive property of Kaya 959, alternatively the suppliers of content to Kaya 959, and accordingly remain protected by South African and International Copyright and Trademark laws.

    1.2 Any person accessing this Website, may not, save for downloading one copy for their personal computers and solely for their private and non-commercial use :

    1.2.1 Copy, disseminate, distribute, advertise, publish, adapt, modify or in any way reproduce the contents of this website for commercial purposes, unless this notice and any disclaimer attached thereto is published in its entirety, or unless the permission of Kaya 959 is obtained in writing.

    Privacy Policy

    THIS PRIVACY STATEMENT FORMS PART OF KAYA 959’S TERMS OF USE POLICY. IF YOU DO NOT AGREE WITH ANY TERM OF THIS PRIVACY STATEMENT, YOU MUST CEASE YOUR ACCESS OF THIS WEBSITE IMMEDIATELY. 

    POPIA ActTo promote the protection of personal information processed by public and private bodies; to introduce certain conditions so as to establish minimum requirements for the processing of personal information; to provide for the establishment of an Information Regulator to exercise certain powers and to perform certain duties and functions in terms of this Act and the Promotion of Access to Information Act, 2000; to provide for the issuing of codes of conduct; to provide for the rights of persons regarding unsolicited electronic communications and automated decision making; to regulate the flow of personal information across the borders of the Republic; and to provide for matters connected therewith.

    RECOGNISING THAT—

    • section 14 of the Constitution of the Republic of South Africa, 1996, provides that everyone has the right to privacy;
    • the right to privacy includes a right to protection against the unlawful collection, retention, dissemination and use of personal information;
    • the State must respect, protect, promote and fulfil the rights in the Bill of Rights;

    AND BEARING IN MIND THAT—

    • consonant with the constitutional values of democracy and openness, the need for economic and social progress, within the framework of the information society, requires the removal of unnecessary impediments to the free flow of information, including personal information;

    AND IN ORDER TO—

    • regulate, in harmony with international standards, the processing of personal information by public and private bodies in a manner that gives effect to the right to privacy subject to justifiable limitations that are aimed at protecting other rights and important interests,
    1. Definitions and Interpretation

    1.1.“Personal Information” means information relating to an identifiable, living, natural person and where it is applicable, identifiable, existing juristic person, including all information as defined in the Protection of Personal Information Act 4 of 2013. 

    1.2  Parliament assented to POPIA on 19 November 2013. The commencement date of section 1Part A of Chapter 5section 112 and section 113 was 11 April 2014. The commencement date of the other sections was 1 July 2020 (with the exception of section 110 and 114(4). The President of South Africa has proclaimed the POPI commencement date to be 1 July 2020.

     
    1.3. “Processing” means the creation, generation, communication, storage, destruction of personal information as more fully defined in the Protection of Personal Information Act 4 of 2013.  

    1.4. “You” or the “user” means any person who accesses and browses this website for any purpose. 

    1.4. “Website” means the website of the KAYA 959 at URL www.kaya959.co.za or such other URL as KAYA 959 may choose from time to time.   

    1. Status and Amendments

    2.1. KAYA 959 respects your privacy. This privacy policy statement sets out KAYA 959’s information gathering and dissemination practices in respect of the Website. 

    2.2. This Privacy Policy governs the processing of personal information provided to KAYA 959 through your use of the Website. 

    2.3. Please note that, due to legal and other developments, KAYA 959 may amend these terms and conditions from time to time.  

    1. Processing of Personal Information

    3.1. By providing your personal information to KAYA 959 you acknowledge that it has been collected directly from you and consent to its processing by KAYA 959. 

    3.2. Where you submit Personal Information (such as name, address, telephone number and email address) via the website (e.g. through completing any online form) the following principles are observed in the processing of that information: 

    3.2.1. KAYA 959 will only collect personal information for a purpose consistent with the purpose for which it is required. The specific purpose for which information is 
    collected will be apparent from the context in which it is requested. 

    3.2.2. KAYA 959 will only process personal information in a manner that is adequate, relevant and not excessive in the context of the purpose for which it is processed. 

    3.2.3. Personal information will only be processed for a purpose compatible with that for which it was collected, unless you have agreed to an alternative purpose in writing or KAYA 959 is permitted in terms of national legislation of general application dealing primarily with the protection of personal information. 

    3.2.4. KAYA 959 will keep records of all personal Information collected and the specific purpose for which it was collected for a period of 1 (one) year from the date on which it was last used. 

    3.2.5. KAYA 959 will not disclose any personal information relating to you to any third party unless your prior written agreement is obtained or KAYA 959 is required to do so by law. 

    3.2.6. If personal information is released with your consent KAYA 959 will retain a record of the information released, the third party to which it was released, the reason for the release and the date of release, for a period of 1 (one) year from the date on which it was last used. 

    3.2.7. KAYA 959 will destroy or delete any personal information that is no longer needed by KAYA 959 for the purpose it was initially collected, or subsequently processed. 

    3.3. Note that, as permitted by the Electronic Communications and Transactions Act 25 of 2002, KAYA 959 may use personal information collected to compile profiles for statistical purposes. No information contained in the profiles or statistics will be able to be linked to any specific user.    

    1. Collection of anonymous data

    4.1. KAYA 959 may use standard technology to collect information about the use of this website. This technology is not able to identify individual users but simply allows KAYA 959 to collect statistics. 

    4.2. KAYA 959 may utilise temporary or session cookies to keep track of users’ browsing habits. A cookie is a small file that is placed on your hard drive in order to keep a record of your interaction with this website and facilitate user convenience. 

    4.2.1. Cookies by themselves will not be used to identify users personally but may be used to compile identified statistics relating to use of services offered or to provide KAYA 959 with feedback on the performance of this website. 

    4.2.2. The following classes of information may be collected in respect of users who have enabled cookies: 

    4.2.2.1. The browser software used; 

    4.2.2.2. IP address; 

    4.2.2.3. Date and time of activities while visiting the website; 

    4.2.2.4. URLs of internal pages visited; and 

    4.2.2.5. referrers. 

    4.3. If you do not wish cookies to be employed to customize your interaction with this website it is possible to alter the manner in which your browser handles cookies. Please note that, if this is done, certain services on this website may not be available. 

    1. Security

    5.1. KAYA 959 takes reasonable measures to ensure the security and integrity of information submitted to or collected by this website, but cannot under any circumstances be held liable for any loss or other damage sustained by you as a result of unlawful access to or dissemination of any personal information by a third party. 

    1. Links to other websites

    6.1. KAYA 959 has no control over and accepts no responsibility for the privacy practices of any third party websites to which hyperlinks may have been provided and KAYA 959 strongly recommends that you review the privacy policy of any website you visit before using it further. 

    1. Queries

    7.1. If you have any queries about this privacy policy please contact us by emailing [email protected] 

    Competition Terms and Conditions

    • The competitions are open to all persons over the age of 18 years; except directors, partners, employees, agents, service providers, and consultants of Kaya 959, the sponsor and all its subsidiaries and its holding company, if any, as well as all spouses, life partners, parents, children, siblings, business partners and associates of such persons.

    • The outcome of the competition is subject to the decision of the judge/presenter, whose decision is final and no negotiation will be entered into thereafter. Neither Kaya 959, sponsors nor their agents will be held responsible or answerable to any dispute arising from the competition or prize awards.

    • Participants/listeners enter or take part in competitions at their own risk and Kaya 959 bears no responsibility for any loss, damage or harm suffered as a result of participation in any of Kaya 959 competition.

    • One listener is entitled to winning one prize in a period of 3 months. Kaya 959 reserves the right not to award a prize if the listener has won a prize prior during the 3 month window period. This also applies to listeners who provide family or friend’s contact details.

    • Kaya 959 reserves the right to redistribute all unclaimed prizes if not claimed after 3 months after being given away On Air or on the website.

    • Prizes are not transferable and may not be exchanged for cash.

    • Finalists will forfeit their participation in the competition if they fail to attend the draws.

    • The competition will run during the period advertised on Kaya 959; entries received outside of the competition period will not be considered for the competition draw.

    • Kaya 959 and their sponsors reserve the right to cancel, modify or amend the competition at any time if deemed necessary in their opinion, or if circumstances arise outside of their control.

    • By entering the competition, entrants agree to accept these rules and to be bound by them.