The South African Broadcasting Corporation (SABC) has officially launched its Sports Channel.
The launch coincides with Team SA’s announcement of the second team squad for the Tokyo 2020 Olympics Games on the Sports Channel, this was the first event broadcast on the channel after Thursday evening’s launch.
— SABC Sport (@SPORTATSABC) June 24, 2021
A channel for Sport lovers
According to SABC Sport General Manager, Gary Rathbone the national broadcaster has long been aware of the role the SABC plays in touching the hearts and minds of the public.
“SABC Sport has always been the ultimate sporting home to the nation and has brought to South Africa unforgettable sporting events over the years. We are excited that as SABC Sport we will be part of the historic moment of unveiling the athletes who will be proudly representing the nation at the Tokyo 2020 Olympic Games. For the public broadcaster, we are aware of the role we also play in touching the hearts and minds of the public. Through the events we showcase on the SABC platforms, we want to inspire up-and-coming athletes in the various sporting disciplines to reach for their dreams.”
The SABC did not reveal exactly which sports will be offered on the channel, but Rathbone said it planned to cater to broad sporting tastes.