By: Natasha Archary
Before you deep fry your spuds or whip up a creamy mash, consider a refreshing glass of potato milk instead.
Believe it or not the latest plant-based milk option is set to be one of the biggest health trends in 2022. This according to international supermarket chain Waitrose.
— Vegan Food Trends (@veganfoodtrends) November 21, 2021
Waitrose & Partners predict that the quest for dairy alternatives will lead to an expansion in plant-based milk options.
With more consumers moving away from cow and goat milk for environmental and health reasons, a surge in plant-based options soared from 2019.
Apart from almond and soy milk gaining popularity with consumers globally, 2021 has paved the way for, yup you guessed it, potato milk.
Now Waitrose will be adding the latest plant-based milk to its shelves in February 2022 to meet consumer demand.
Low in sugar and saturated fat, the milk is going to be introduced at coffee shops in the UK in the next few months.
The milk was created by Swedish company Veg of Lund and will be called Dug.
Using a patented emulsion of potatoes and rapeseed oil, the milk was developed by Professor Eva Tornberg at Lund University Sweden.
Described as a deliciously creamy milk that makes the perfect foam in coffee, the potato milk is also sustainable for the environment.