Katlego Sekhu

The creative agency Orchard on 25, announced with profound sadness, the passing of its founder and head honcho, Jay Badza.
Affectionately known as Mr. Jay, he was a visionary leader in the public relations and marketing industry.
In a statement, Orchard on 25 described Jay as a “true visionary” who poured his heart into elevating young creatives. “He wasn’t just a mentor but a guiding light who ignited the potential of countless individuals. His unwavering commitment to innovation and the relentless pursuit of excellence not only transformed the industry—it transformed lives,” the statement read.
Jay founded Orchard on 25 in July 2017, and under his leadership, the agency grew into a leading force in the creative industry.
The statement expressed deep condolences to Jay’s family, acknowledging the immeasurable void his passing has left.
“Our deepest sympathies and unwavering support are with Jay’s family during this unbearable time. We share in their grief and express our eternal gratitude for the extraordinary legacy he leaves behind.”
The family has requested privacy and grace as they navigate this difficult period.
Further details regarding Jay’s passing, including funeral and memorial arrangements, will be shared once finalised.
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