A South African Airline called ‘Lift’, which started operating in December 2020, has a new anthem.
Lift – a joint venture between former Kulula.com CEO Gidon Novick, former Uber CEO Jonathan Ayache and local aircraft leasing company Global Airways.
The airline which recently introduced its pet-friendly option to accommodate dogs on domestic flights has been praised for its unique approach to air travel.
They recently announced their exciting new anthem which features Freshly Ground lead-vocalist Zolani Mahola.
The song which is called “The One Who Sings”, is the beginning of the company’s goal to let Liftbecome a springboard for musicians, artists and entertainers around the country.
Listen to the song here:
When Lift launched in December, they only offered travelers a complementary light snack and beverage through a partnership with Vida e Caffè and Grumpy Snacks.
In the beginning there were also plans to host wine tasting on afternoon flights.
With the new regulations prohibiting inflight meals they’ve started offering snacks to passengers when they disembark the plane.


