By: Natasha Archary

Elon Musk’s behaviour may cost him his companies, but it seems the X owner doesn’t care that he may potentially lose advertisers on his platform.
This after Disney CEO Bob Iger said his company would no longer advertise on Musk’s platform following the billionaire’s anti-Semitic post.
In response on a New York Times Interview Musk slammed advertisers who have left X, and gave a profanity-laced outburst to advertisers who are planning on following suit.
“Don’t advertise. If someone is going to try to blackmail me with advertising, blackmail me with money, go f**k yourself.
Go f**k yourself. Is that clear? I hope it is. Hey Bob!”
Elon Musk said if X fails because of an advertising boycott, the public will be the judge of that, and will possibly turn its back on Disney who he believes is making a mistake.
Musk added that people are already calling for a boycott on Disney who announced in mid-November that the company would no longer be advertising on X.
Apart from Disney, Paramount Global, Apple, IBM and Lionsgate have also pulled advertising on Musk’s X.
Sizwe Dhlomo speaks to MyBroadBand’s Jan Vermeulen to reflect on Musk’s behaviour and how that affects the organisations he heads.
Listeners were asked to share their thoughts on rewarding bad behaviour from the likes of Donald Trump, Kanye West, and Elon Musk himself, because of their sense of self-importance.
BOYCOTT DISNEY! "Let the judge decide". @elonmusk said. WE are the judge! These advertising companies are bullying X. People are already boycotting Disney. These are the people "looking good while doing evil" Let's TEACH THESE BULLIES A LESSON! pic.twitter.com/JF5pSJuHdQ
— Francynancy (@FranMooMoo) December 1, 2023
Listen to the conversation on 959 Breakfast:
Also read: Mogoeng Mogoeng: “Ramaphosa had a duty to disclose funding for CR17 campaign”



