Danish toy brick maker Lego revealed a range of figurines that celebrates diversity and inclusivity for their LGBTQI+ fans.
The “Everyone is Awesome” set includes 11 mini figurines in different colours of the rainbow, each with their own unique hairstyle.
— LEGO (@LEGO_Group) May 20, 2021
Designer Matthew Ashton says, “I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love.”
The globally loved brand understands the importance of sending a positive message to their younger target market, with children being their focus the objective was to create a set that speaks to acceptance on every level.
“Kids are so much more accepting of each other and everybody else’s differences and I think that’s one of the things we can all learn from kids, is just go out there, have fun, be open to everybody and the world would be a happier, inclusive and living place.”
The new 346-piece set will go on sale June 1 to coincide with Pride Month, which is dedicated to celebrating the LGBTQI+ communities around the world.