Beyoncé and Jay-Z are the new faces of iconic jewellery brand Tiffany & Co.
They will be working as ambassadors for the brand, along with The Queen’s Gambit actress Anya Taylor-Joy and Olympic skier and model Eileen Gu, who recently became a spokesperson for Victoria’s Secret.
The nearly 200-year-old jewellery chain Tiffany’s is undergoing a rebrand under the leadership of French luxury retail conglomerate LVMH, which finally acquired the company in January 2021 after backing out of the deal the year before.
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The story behind the Basquiat Painting
The Basquiat painting, dating from 1982 and titled “Equals Pi,” ties a neat ribbon around a spectacular talent package, being a legendary New York artist that the Carters also admire, relate to — and collect.
basquiat ain’t dead. when did dis drop?! pic.twitter.com/qcLGw7pAWg
— brian b.dot™ miller (@bdotTM) August 23, 2021
Beyoncé Wears Over 200 Carats of Diamonds
With this being one of Tiffany & Co. biggest campaign and them having one of the biggest power couple in the world it made sense that they bring out their biggest guns. The campaign is set to usher in a new era for the brand.
Tiffany & Co. adorned Beyoncé in the 128.54 carat Tiffany Diamond, a priceless Fancy Yellow diamond on a long chain adorned with over 100 carats of diamonds.
The priceless necklace matches her 22-carat cushion-cut yellow diamond ring, two of many diamond-heavy pieces she wears throughout the campaign.
— BEYONCÉ LEGION (@Bey_Legion) August 23, 2021