By Zuko Komisa
In our regular segment on Kaya Bizz with Gugulethu Mfuphi, we recently had a conversation with 26-year old, award-winning entrepreneur who is also the director of Bear Run Investments, Nelisiwe Masango.
She spoke about the root of her passion for financial markets, and the importance of educating people about their finances. “I looked into my community, a lot of people don’t have a good understanding in terms of their finances, people don’t budget, people don’t check up on their investments.”
Masango left her dreams of becoming a brain surgeon, despite qualifying, she opted to go down the path of investment; starting her business with no capital which taught her the value of networking and money management.
“Entrepreneurship is not just about the fancy cars, working on your own time, but we like that. At the end of the day, it takes a lot of sacrifices. It’s also because of the nature of the business.”
In 2017 she was awarded the Frost & Sullivan African Growth Innovation & Leadership Award alongside founder and CEO of Discovery, Adrian Gore. Explaining her entrepreneurial journey she touched on her favorite quote which says
“Don’t compare your life to others. There’s no comparison between the sun & the moon, they shine when it’s their time”
She shared some of the insight on what has given her company the edge.
“When we started, a lot of people might see this as a disadvantage. This was when you are young, black and a female entrepreneur. But I saw this as an opportunity. At the end of the day, many companies need to align with BEE Level 1 companies such as ours. Irrespective of experience, sometimes you need to align yourself with people who are better than you, people who are bigger so you can learn from them.”
She also has a love for sharing information and has represented South Africa at the 2017 World Forum for Responsible Economy in Lille France, discussing how entrepreneurship and financial literacy are required to build and sustain an effective global economy.
Listen to the full conversation here: