By Zuko Komisa
Thebe and Adidas hosted a luncheon in Johannesburg to honor their “Finding Beauty” collaboration.
Magugu continues the tradition of iconic South African designer Rich Mnisi, Beyoncé, David Beckham, Alexander Wang, Lionel Messi, and Kanye West who have all worked with Adidas to create their own lines.
Mohale Motaung, Rich Mnisi, Boity, and actress Siphesihle Ndaba, who recently worked with Adidas, were among the guests at the occasion.
Magugu is the first African to win the International Fashion Showcase at London Fashion Week and the LVMH Prize, which is judged by celebrities like Marc Jacobs and Kim Jones of Dior.
In the September issue of American Vogue, he announced his collaboration with Pier Paolo Piccioli, the current creative force behind luxury brand Valentino.
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The collaboration has been widely shared on social media:
Take Alakhe to work day 💕 pic.twitter.com/hbwvJ7a9VV
— Anele Mdoda (@Anele) August 27, 2022
This is a cult. 💜
— Lelo (@lelowhatsgood) August 21, 2022
Go to play at the Adidas x Thebe Magugu launch and celebrate my dear friend. pic.twitter.com/OHm3MFVyjG
Adidas x Thebe Magugu “Finding Beauty” FW22 launch event #adidasxThebeMagugu pic.twitter.com/0mAN19zuqX
— Fashion MOEments (@FashionMOEments) August 21, 2022
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