• home Home
  • keyboard_arrow_right LIFESTYLE
  • keyboard_arrow_right Posts
  • keyboard_arrow_rightStupid Cupid: Why Valentine’s Day is overrated #GetRealAboutLove

Stupid Cupid: Why Valentine’s Day is overrated #GetRealAboutLove

By: Natasha Archary


Valentine's Day overrated

Now before everyone who hashtags #LoveLivesHere comes at me for being a hater, let me just clarify that I’m pro-love. Always. I’m just not a fan of the commercialised, overrated and paganist celebration that is Valentine’s Day.


How could anyone be against a day that is dedicated to lovers and true love, you may ask? Simply because I don’t believe that this one day in the year is an ode to love. It’s actually just a day that revolves around gender stereotypes, driving consumerism.


Do we even know why we celebrate this day? Or does it not matter because this is just what people in love have been doing for lightyears?


A muddled history

Why we celebrate this day is beyond me. There’s no clear origin story, just murky “urban legends” around a certain St. Valentine. Some say, it’s to mark the day the patron Saint, wrote a letter to his beloved before her father, his jailor sentenced him to death.


Others claim it’s the celebration of a priest who defied the banning of marriage in third century Rome, conducting secret marriages for soldiers at war. Then there are the nauseating folk-tales that the day is actually a result of a pagan festival for fertility.


On the day, worshippers of the Roman church would sacrifice a goat for fertility and a dog for purification. Slapping the woman desperate to have a baby with the blood of both animals because how else does one cure fertility issues?

Valentine's Day
So much for love

This is THE day that men have to prove to themselves. Whether he’s a romantic by nature type of guy or not, the pressure this day brings is insane. The bigger the gesture, the more he loves you. The bigger the show, the more he wants to be with you. The more public the display of affection, the more serious he is about you.


Deliveries at her office, so she and her female colleagues can squeal in delight and rave about how perfect you are, will definitely earn you their “he’s a keeper” vote. A decadent dinner at the most exclusive restaurant you could possibly afford, sets a benchmark for your relationship going forward.


It’s all enforcing the gender stereotype that this day brings. Isn’t love a two-way street? And yet how many women are out there sending the male equivalent to a bouquet of roses?


I’m all for love. I believe it still exists. That we all have a soulmate we spend our lives trying to find. But if you need one day in the year to exploit this love then that’s nothing more than lustful infatuation.


To all those loved-up couples today, that fat cherub with his heart-shaped bow and arrow, targets the insecurities within your relationship. That’s the hidden meaning behind the entire concept of Valentine’s Day.


Think about it, if Cupid strikes you with his arrow, you fall madly in love with the first person you see for the rest of your life. Conditioning you into believing that these brazen displays of affection and this romanticised notion of how you love someone, is the standard.


Let’s not even start with the men who pop the question today. (GAGS involuntarily). This has to be the cheesiest and worst gesture and anyone considering this move should just abort mission. What happens if your relationship runs out of steam and you decide a few months down the line that you want to call the whole thing off?


Now the 14 February will forever be marred for the both of you and you decide to never fall in love again. Resigned to a lifetime of meaningless, random sex to get you by. Don’t do it. Your life is not an episode of the Bachelor SA, you don’t need to tick all these romantic boxes to prove how you feel about your person.


Written by: Natasha


UpComing Shows

DownLoad Our Mobile App

Privacy Policy


POPIA ActTo promote the protection of personal information processed by public and private bodies; to introduce certain conditions so as to establish minimum requirements for the processing of personal information; to provide for the establishment of an Information Regulator to exercise certain powers and to perform certain duties and functions in terms of this Act and the Promotion of Access to Information Act, 2000; to provide for the issuing of codes of conduct; to provide for the rights of persons regarding unsolicited electronic communications and automated decision making; to regulate the flow of personal information across the borders of the Republic; and to provide for matters connected therewith.


  • section 14 of the Constitution of the Republic of South Africa, 1996, provides that everyone has the right to privacy;
  • the right to privacy includes a right to protection against the unlawful collection, retention, dissemination and use of personal information;
  • the State must respect, protect, promote and fulfil the rights in the Bill of Rights;


  • consonant with the constitutional values of democracy and openness, the need for economic and social progress, within the framework of the information society, requires the removal of unnecessary impediments to the free flow of information, including personal information;


  • regulate, in harmony with international standards, the processing of personal information by public and private bodies in a manner that gives effect to the right to privacy subject to justifiable limitations that are aimed at protecting other rights and important interests,
  1. Definitions and Interpretation

1.1.“Personal Information” means information relating to an identifiable, living, natural person and where it is applicable, identifiable, existing juristic person, including all information as defined in the Protection of Personal Information Act 4 of 2013. 

1.2  Parliament assented to POPIA on 19 November 2013. The commencement date of section 1Part A of Chapter 5section 112 and section 113 was 11 April 2014. The commencement date of the other sections was 1 July 2020 (with the exception of section 110 and 114(4). The President of South Africa has proclaimed the POPI commencement date to be 1 July 2020.

1.3. “Processing” means the creation, generation, communication, storage, destruction of personal information as more fully defined in the Protection of Personal Information Act 4 of 2013.  

1.4. “You” or the “user” means any person who accesses and browses this website for any purpose. 

1.4. “Website” means the website of the KAYA 959 at URL or such other URL as KAYA 959 may choose from time to time.   

  1. Status and Amendments

2.1. KAYA 959 respects your privacy. This privacy policy statement sets out KAYA 959’s information gathering and dissemination practices in respect of the Website. 

2.2. This Privacy Policy governs the processing of personal information provided to KAYA 959 through your use of the Website. 

2.3. Please note that, due to legal and other developments, KAYA 959 may amend these terms and conditions from time to time.  

  1. Processing of Personal Information

3.1. By providing your personal information to KAYA 959 you acknowledge that it has been collected directly from you and consent to its processing by KAYA 959. 

3.2. Where you submit Personal Information (such as name, address, telephone number and email address) via the website (e.g. through completing any online form) the following principles are observed in the processing of that information: 

3.2.1. KAYA 959 will only collect personal information for a purpose consistent with the purpose for which it is required. The specific purpose for which information is 
collected will be apparent from the context in which it is requested. 

3.2.2. KAYA 959 will only process personal information in a manner that is adequate, relevant and not excessive in the context of the purpose for which it is processed. 

3.2.3. Personal information will only be processed for a purpose compatible with that for which it was collected, unless you have agreed to an alternative purpose in writing or KAYA 959 is permitted in terms of national legislation of general application dealing primarily with the protection of personal information. 

3.2.4. KAYA 959 will keep records of all personal Information collected and the specific purpose for which it was collected for a period of 1 (one) year from the date on which it was last used. 

3.2.5. KAYA 959 will not disclose any personal information relating to you to any third party unless your prior written agreement is obtained or KAYA 959 is required to do so by law. 

3.2.6. If personal information is released with your consent KAYA 959 will retain a record of the information released, the third party to which it was released, the reason for the release and the date of release, for a period of 1 (one) year from the date on which it was last used. 

3.2.7. KAYA 959 will destroy or delete any personal information that is no longer needed by KAYA 959 for the purpose it was initially collected, or subsequently processed. 

3.3. Note that, as permitted by the Electronic Communications and Transactions Act 25 of 2002, KAYA 959 may use personal information collected to compile profiles for statistical purposes. No information contained in the profiles or statistics will be able to be linked to any specific user.    

  1. Collection of anonymous data

4.1. KAYA 959 may use standard technology to collect information about the use of this website. This technology is not able to identify individual users but simply allows KAYA 959 to collect statistics. 

4.2. KAYA 959 may utilise temporary or session cookies to keep track of users’ browsing habits. A cookie is a small file that is placed on your hard drive in order to keep a record of your interaction with this website and facilitate user convenience. 

4.2.1. Cookies by themselves will not be used to identify users personally but may be used to compile identified statistics relating to use of services offered or to provide KAYA 959 with feedback on the performance of this website. 

4.2.2. The following classes of information may be collected in respect of users who have enabled cookies: The browser software used; IP address; Date and time of activities while visiting the website; URLs of internal pages visited; and referrers. 

4.3. If you do not wish cookies to be employed to customize your interaction with this website it is possible to alter the manner in which your browser handles cookies. Please note that, if this is done, certain services on this website may not be available. 

  1. Security

5.1. KAYA 959 takes reasonable measures to ensure the security and integrity of information submitted to or collected by this website, but cannot under any circumstances be held liable for any loss or other damage sustained by you as a result of unlawful access to or dissemination of any personal information by a third party. 

  1. Links to other websites

6.1. KAYA 959 has no control over and accepts no responsibility for the privacy practices of any third party websites to which hyperlinks may have been provided and KAYA 959 strongly recommends that you review the privacy policy of any website you visit before using it further. 

  1. Queries

7.1. If you have any queries about this privacy policy please contact us by emailing [email protected]