Decoding the algorithm: Boniswa Sidwaba on the pulse of SA’s TikTok creator economy
Zuko Komisa Image | Adobe Stock The vibrant landscape of South Africa's digital sphere is being significantly shaped by the burgeoning creator economy, and at its heart lies TikTok. On a recent, insightful conversation, listeners were treated to a deep dive into this dynamic world with Boniswa Sidwaba, the Head of Content Operations for Sub-Saharan Africa at TikTok. In a captivating conversation, Sidwaba unpacked the unique rhythms and future trajectory […]