Laduma Ngxokolo’s luxury fashion house takes South African culture, fashion and storytelling to the Paris runway with a 60-piece SS27 collection.
By Bulelwa Hoala

MaXhosa Africa will officially make history today as the very first South African fashion house to secure a full runway show at Paris Fashion Week.
And what a major way to do so, on the opening day of the premier, star-studded global showcase in the French capital!
Founded in 2010 by South African designer and businessman Laduma Ngxokolo, the multi-award-winning luxury brand will unveil its 60-piece Spring/Summer 2027 (SS27) collection, titled “Izihlwele Zivumile”, which translates to “the crowds/ancestors have approved.”
While this marks the brand’s official runway debut at Paris Fashion Week, it isn’t the brand’s first rodeo in the French capital, having hosted static presentations for five seasons prior. However, securing an official runway slot on the official calendar was a long journey.
From Paris presentations to the runway
Last year, on 4 October 2025, MaXhosa Africa presented its SS26 collection, Izipho Zabadala (Gifts for the Ancestors), at the Lycée Saint-Louis-de-Gonzague in Paris. The showcase celebrated ancestry through bold silhouettes, intricate patterns, sculptural hairstyles and beaded craftsmanship.
Legendary South African icon and singer uMama Yvonne Chaka Chaka opened the presentation with a soulful live vocal performance, while artist Zawadi YaMungu performed her track Ngimuhle and also walked during the showcase.
Watch the making of the MaXhosa SS6 Izipho Zabadala showcase below:
What to expect: A grand cultural experience
Today’s runway showcase promises to be a full-scale African cultural event.
South African singer and rapper Sjava is set to headline the showcase, bringing his signature soulful storytelling, while award-winning marketer and author Thebe Ikalafeng will open the show with his debut poem, “I Am Africa.”
MaXhosa Africa among fashion giants
Running from Monday, 28 September to Friday, 2 October 2026, MaXhosa Africa will be holding its own on the Women’s Spring/Summer 2027 calendar alongside international fashion giants including Christian Dior, Maison Margiela, Saint Laurent, Balmain, Stella McCartney, Tom Ford, Chloé, Balenciaga, Rick Owens, Schiaparelli, Loewe, Issey Miyake, Lanvin, Givenchy and Victoria Beckham.
How to watch live from South Africa
You don’t need a ticket to Paris to be part of this historic moment for South African fashion.
See the full details below on how you can also be a part of history in the making.
- Date: Today, Monday, 28 September 2026
- Time: 17:00 SAST (5:00 PM South African time)
- Where to stream: Live streaming on all official MaXhosa Africa social media platforms, including Instagram, Facebook and YouTube.
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