Zuko Komisa

The music industry is experiencing a seismic shift, with artificial intelligence (AI) rapidly eclipsing the once-dominant auto-tune as the tool of choice for producers and artists.
This global trend is strongly felt in South Africa, where a vibrant and diverse music scene is embracing the new technology. Where auto-tune primarily served as a pitch-correction tool, AI offers a far broader spectrum of creative possibilities.
Artificial intelligence is revolutionising music production, with AI algorithms now composing melodies and full arrangements, and software streamlining mixing and mastering. The technology’s capacity to replicate and manipulate voices sparks excitement and ethical debate, particularly concerning the potential use of deceased artists’ voices.
In South Africa, AI is notably driving genre fusion, especially the blending of Amapiano with other musical styles, as the industry explores these uncharted creative territories.
South Africa’s rich tapestry of musical genres presents a fertile ground for AI to merge traditional sounds with cutting-edge technology. However, the rise of AI also sparks debates about artistic authenticity and the potential impact on human musicians.
Point of View with Phemelo Motene spoke to Musicologist Dr. Sheldon Rocha Leal and discussed how we have moved from auto-tune to stand-in vocalists and now AI and the copyright implications of all of this on the music business.
Listen to the full conversation here:
READ NEXT: Department of Health bans cannabis edibles in South Africa



