By: Natasha Archary

Facebook is the second most popular social media platform according to a new study which reveals the site had the most user visits compared to other social media apps.
With 216.4 billion visits in 2023, Facebook outranked other social networking platforms, such as X, Instagram and even TikTok.
Key findings from the study by Lifesight.io, shows that while Facebook numbers increased by 15.33% in 2019, YouTube is still the dominant platform with 1.35 trillion visits.
Male users are more prominent on Facebook with 66% of the platforms’ users being male versus 34% who are female.
10 Most Popular Social Media Platforms
1. YouTube:
YouTube maintained its leadership in social media, skyrocketing to 1.35 trillion visits in 2023 from 263.3 billion in 2019, marking an impressive 80.49% growth.
2. Facebook:
Although it lost its top spot, Facebook remained a key player, with 216.4 billion visits in 2023, up 15.33% from 2019. This growth, albeit more modest, demonstrates Facebook’s enduring relevance in social networking, with a fairly balanced gender distribution and almost equal use of desktop and mobile platforms.
3. X (Twitter):
Exhibited notable growth, with visits soaring to 112.9 billion in 2023, a 63.19% increase from 41.6 billion in 2019. This reflects Twitter’s appeal for real-time content, with a slightly male-dominated user base and a significant preference for mobile usage (77.51%).
4. Instagram:
Capitalized on the visual content trend, escalating to 87.3 billion visits in 2023, a 62.40% increase from 2019. Instagram’s growth underscores its strength as a mobile-first platform, popular for visual entertainment, with a gender distribution leaning towards male users (67%).
5. Reddit:
Emerged as a significant player with 81.0 billion visits in 2023, up 68.72% from 2019. This growth rate highlights Reddit’s role as a key platform for community-driven content, with a majority male user base and a high percentage of mobile traffic (72.27%).
6. TikTok:
Apart from being banned in many countries, TikTok showed the most explosive growth among all platforms, with a 60.15 times increase in visits, reaching 41.8 billion in 2023 from just 0.7 billion in 2019. This surge underscores TikTok’s rapid rise as a mobile-centric platform, equally popular among male and female users.
7. WhatsApp:
Saw significant growth in visits, reaching 31.3 billion in 2023, a 68.72% increase from 2019. The platform is predominantly used by male users and has a surprising number of desktop users, indicating its broad appeal as a cross-platform communication tool.
8. LinkedIn:
Continued to grow steadily, reaching 20.5 billion visits in 2023, up 59.41% from 2019. This growth reflects LinkedIn’s importance in the professional networking space, with a majority male user base and a preference for desktop usage.
9. Twitch:
Nearly doubled its visits to 20.0 billion in 2023, marking a 48.14% increase. Twitch’s growth is indicative of the rising popularity of live streaming, especially within the gaming community, with a significant male user base and considerable mobile device usage.
10. Quora:
Experienced notable growth, with visits climbing to 19.0 billion in 2023, a 60.25% increase. This growth rate shows the platform’s increasing relevance in knowledge sharing and information seeking, with a slight male dominance in its user base and a strong trend towards mobile usage.
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