By: Natasha Archary

South Africans have little trust in the government, a global report finds.
Busi Roberts, Group Account Director at Edelman joins Gugulethu Mfuphi on Kaya Biz to share more insight from the Edelman Trust Barometer 2024.
The report reveals a new paradox at the heart of society, one in which a collision of trust, innovation, and politics exacerbates trust issues, leading to further societal instability and political polarization.
Busi says trust is the most valuable currency and is the foundation that allows an organisation to take “responsible risks”, and where mistakes are made, correct them and regain public trust.
“Edelman has been studying trust for the past 24-years, with hundreds of thousands of people and during this time, we’ve seen trust recede across the 4 main institutions of society namely:
Government
Media
NGOs
Business
Trust is the currency that allows relationship building within all institutions, and is the foundation that allows organisations to take responsible risks, and if you make mistakes help you rebound from them without lasting damage.”
Trust in institutions to manage the introduction of new technologies and innovations aside, job loss, inflation and climate change are some of the factors that affect trust in government.
Listen to the conversation on Kaya Biz:
Also read: Speaker of Parliament faces 12 corruption charges and 1 for money laundering



