Kaya 959 Reporter
Netflix has warned staff in a recent staff note that its lower-priced ad-supported tier could launch by the end of the year.
This is a faster timeframe than previously stated.
According to the New York Times, management is now expecting to deploy the ad tier sometime in the last three months of 2022, with a crackdown on password sharing beginning in the same time frame.
With the exception of Apple TV Plus, all of Netflix’s streaming competitors either offer or have announced ad-supported streaming packages, according to the note.
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Netflix hasn’t had the best results this year and has to adapt to the enormous competition of new players in the market.
Netflix announced in April that it has 221 million customers, making it the market leader in streaming, but that it lost 200,000 people in the first quarter of 2022.
If that wasn’t terrible enough, it also said it expects to lose another two million dollars in the second quarter.
Investors are questioning Netflix’s and the streaming industry’s future growth due to subscriber losses and poor projections.



