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Kaya Biz: Tips and tricks on how to use social media in your job search

Kaya 959 Reporter

Social media is no longer simply for keeping in touch with family, spying on your former partner, or keeping up with the latest influencers.

It is a real game-changer when you are in the market for new work opportunities.

In 2022, companies are adopting social media for hiring, and three out of every four hiring managers will look up a candidate’s social media presence.

Whether you’re a fresh college graduate or an experienced professional looking for a new position, social media can help you find work.

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Kaya Biz with Gugulethu Mfuphi spoke to HR Professional, Boniwe Dunster to unpack a few tips and tricks on how to use social media in your job search.

LISTEN TO THE FULL CONVERSATION HERE:

Dunster shared how important it is to understand your why before interacting with social media, and that it is always important to start by cleaning up your digital presence before you can apply for any job online.

“It is very important to be intentional about your social media profile, the first question you must answer is what am I using my profile for? Is it for professional gain so I can be able to progress my career and communicate with the right people within the same industry? Or am I just using it to promote my side hustle?

“Another important thing people need to be aware of is that there are settings which are very important, pending on who you would like to see your profile,” says Dunster.

What to do next?

The following tips are a good start on your way to finding your dream job.

  • To network your way into a job, use Facebook, Twitter, and LinkedIn.
  • Make it known to your friends and followers that you’re looking for work.
  • Don’t be frightened to network on Facebook since people who know you personally are more likely to help you.
  • To avoid a possible employer looking at your personal updates on Facebook, make sure your profile is set to private.
  • Make connections – Determine who you need to know in order to acquire a specific job.

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