By: Poelano Malema
Great news for artists, especially for those whose songs are used on TikTok.
TikTok has signed a multi-year licensing agreement with the Southern African Music Rights Organisation and Composers Authors and Publishers Association.
The deal will see registered South African musicians, songwriters, composers, and music publishers paid royalties every time their songs are used on the TikTok platform.
“We are happy to have reached an agreement with TikTok in order to ensure that pan African songwriters are taken care of on the platform,” Wiseman Ngubo, Capasso’s chief operations officer, told Business Insider.
“With the increasing spotlight on African music, more African songwriters are poised to reach global superstar status and TikTok will play a major role in showcasing their talents to the world,” he added.
This comes as a relief, especially for artists whose songs are used in challenges such as the #JerusalemaChallenge that took the world by storm. It was streamed over a million times on the app.
It is not clear how much will be paid per stream.
Last month, Anita Baker said the streaming rate pays $0.003 – $0.005 per stream. That is less than 1 cent in South Africa.
She says the artist will still need to pay the taxes on that money.
2020 Streaming rate
$0.003 – $0.005
1/3rd – 1/2 A PENNY Per Stream, for Artist.
*ect. ect. ect.
They need to Leave me alone? fr
— Anita Baker (@IAMANITABAKER) March 9, 2021