Zuko Komisa

Kim Kardashian’s SKIMS brand has become the official underwear partner of the NBA.
Kim Kardashian is celebrating a new partnership with the National Basketball Association (NBA) that will see massive growth of her SKIMS underwear brand
The $4 billion underwear brand debuted its first menswear line this week, including NBA All-Star Shai Gilgeous-Alexander.
SKIMS will benefit from more media exposure on the league’s platforms as well as on-court virtual advertisements during national broadcasts of the NBA and WNBA.
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According to a statement released on Monday, the two brands intend to work together at the league’s main events, such as NBA All-Star weekend and in December at the first-ever in-season tournament.
“I am incredibly proud of Skims’ partnership with the NBA, as it is a reflection of Skims’ growing influence on culture.”
“Together, Skims and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive,” said Kim Kardashian, co-founder and creative director of Skims.
The underwear brand recently launched the Skims Mens on October 26, featuring three collections of everyday essentials developed with comfort as a primary focus, it was marked by a campaign, “Every Body is Wearing Skims,”
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