Kaya 959 Reporter
The Revenue Streams for Music Creators in South Africa 2022 report has been released by the Music In Africa Foundation (MIAF).
The report is the country’s first of its kind, and it is based on a countrywide study done by the MIAF in 2021 to discover feasible revenue streams for musicians in the South African music industry.
It covers all nine provinces of South Africa and is based on data provided by over 3000 artists who work in a variety of genres, communities, and geographical and social circumstances.
Also Read: WATCH: Jamie Foxx dances to Daliwonga’s Abo Mvelo in a private jet
Kaya Biz with Gugulethu Mfuphi spoke to Eddie Hatiye, the Music in Africa Foundation Director about some of the finding of the report.
LISTEN TO THE FULL CONVERSATION HERE:
Hatiye spoke about the importance of having this kind of report and encouraged musicians to diversify their revenue stream.
“It is important for us as a foundation to try and understand where these revenues are coming from, how are they different, what kind of monies are being made and really the impact that we want is that musicians need to understand these things in order for them to make the right decisions.
“There’s still an emphasis on the creative aspect and not the business aspect. There were 5 categories in terms of revenue streams that we actually discovered and we began seeing these revenue streams that are viable.
“The first category we saw is live performance, the second is music rights revenue, followed by brand-related revenue, grants and funding, as well as services revenue,” says Hatiye.
According to the report, live Performance category has the highest revenue contribution of R42,222,000, which is 36% of the total revenue.
Services income comes second at 30% (R35,498,000) followed by Grants and Funding income at 19% (R22,451,000). Brand-Related Revenue amounts to 13% (R14,736,500). The smallest income is reported in the Music Rights category at 2% (R2,660,500).
READ NEXT: Arthur Zwane and Dillon Sheppard take over the coaching reigns at Kaizer Chiefs


