On-demand Content Guideline



The National Association of Broadcasters (“the NAB”) is a voluntary association of South African broadcasters, comprising licensed radio and television broadcasters, as well as entities and associates that operate in the sector.


NAB members provide broadcasting services to the public. Some NAB members also provide on-demand content services.


NAB members are concerned with the protection of users of their on-demand content services and have therefore developed these guidelines to assist the public. The guidelines are intended to cover on-demand content services under the editorial control of NAB members. Where appropriate, the Guidelines have been informed by the Broadcasting Complaints Commission of SA (BCCSA) Code of Conduct for Broadcasters.


The NAB is introducing these guidelines on a pilot basis to assess their feasibility and to consider the effectiveness of the complaints handling process for on-demand content services.





  1. Definitions


In these Guidelines, unless the context indicates otherwise, a word or expression to which a meaning has been assigned in the Act has the meaning so assigned.


Act” means the Electronic Communications Act 36 of 2005, as amended;


child pornography” means child pornography as defined in section 1 of the Criminal Law (Sexual Offences and Related Matters) Amendment Act, 2007 (Act 32 of 2007);


child” means a person under the age of 18 years, and children shall have the same meaning;


“EPG” means Electronic Programme Guide;


“Films and Publications Act” means the Film and Publications Act 65 of 1996, as amended;


ICASA Act” means the Independent Communications Authority of South Africa Act 13 of 2000, as amended;


“NAB” means the National Association of Broadcasters;


NAB Member / Member” means a member of the NAB who pays an annual membership fee;


“Signatory” (Signatories) is a NAB member who has elected to abide by the Guidelines;


“On-demand content service” means a service provided by a signatory, under the signatory’s editorial control,

  • which is provided utilizing electronic communications,
  • which has the primary purpose of providing audio and /or video content and which has similar characteristics to traditional broadcasting,
  • which is provided to the public or sections of the public, and
  • which is delivered on an on-demand basis meaning the user decides when to access the content and the content is available only when selected by the user.

Examples of on-demand content services may include streaming radio services delivered via the internet, catch-up services (delivered via television platforms, websites or online media players) and television programme archive services.


sexual conduct” means:

(a)       [male] genitals in a state of arousal or stimulation, real or simulated”;

(b)      undue display of genitals or of the anal region;

(c)       rape;

(d)       masturbation;

(e)     bestiality;

(f)      sexual intercourse [whether real or unintended] with a person or a human corpse, including anal or oral sexual intercourse;

(g)     sexual contact involving the direct or indirect fondling or touching of the intimate parts of a body, including the breasts, anus, vagina, testicles or penis, with or without any object;

(h)     the penetration of a vagina or anus with any object;

(i)      oral genital contact; or

(j)      oral anal contact.


“user” means a person utilizing the on-demand content service.


  1. Violence and Hate speech


2.1    The Signatory must not make available on-demand content which, judged within context, sanctions, promotes or glamorizes violence or unlawful conduct based on race, national or ethnic origin, colour, religion, gender, sexual orientation, age, or mental or physical disability.


2.2    The Signatory must not make available on-demand content which, judged within context, amounts to (a) propaganda for war; (b) incitement of imminent violence; or (c) the advocacy of hatred that is based on race, ethnicity, religion or gender and that constitutes incitement to cause harm.


  1. Exclusions


Clause 2 does not apply to:


3.1)  On-demand content which, judged within context, amounts to bona fide scientific, documentary, dramatic, artistic, or religious content.


3.2)  On-demand content which amounts to a discussion, argument or opinion on a matter pertaining to religion, belief or conscience; or


3.3) On-demand content which amounts to a bona fide discussion, argument or opinion on a matter of public interest.


  1. Children


4.1 The Signatory must exercise particular caution, as provided below, in the depiction of violence in on-demand content specifically directed at children.


4.2    On-demand content specifically directed at children and containing real-life characters, violence may, whether physical, verbal or emotional, only be portrayed when it is essential to the development of a character and plot.


4.3    Animated on-demand content for children, while accepted as a stylised form of story-telling which may contain non-realistic violence, must not have violence as its central theme, and must not incite dangerous imitation.


4.4    On-demand content specifically directed at children must with reasonable care deal with themes that could threaten their sense of security when portraying, for example, domestic conflict, death, crime or the use of drugs or alcohol.


4.5    On-demand content specifically directed at children must with reasonable care deal with themes which could influence children to imitate acts which they see on screen or hear about, such as the use of plastic bags as toys, the use of matches or the use of dangerous household objects as toys.


4.6    On-demand content specifically directed at children must not contain realistic scenes of violence which create the impression that violence is the preferred or only method to resolve conflict between individuals.


4.7    On-demand content specifically directed at children must not contain realistic scenes of violence which minimise or gloss over the effect of violent acts. Any realistic depictions of violence must portray, in human terms, the consequences of that violence to its victims and its perpetrators.


4.8    On-demand content specifically directed at children must not contain frightening or otherwise excessive special effects not required by the story line.


4.9    Offensive language, including profanity and other religiously insensitive material, must not be included in content specially designed for children.


  1. Sexual Conduct


  • The Signatory must not make on-demand content available which, judged within context, contains a scene or scenes, simulated or real, of any of the following:


(a) child pornography;

(b) bestiality;

(c) sexual conduct which degrades a person in the sense that it advocates a particular form of hatred based on gender and which constitutes incitement to cause harm or which violates the right to human dignity of any person;

(d) explicit sexual conduct;

(e) explicit extreme violence or the explicit effects thereof; or

(f) explicit infliction of domestic violence.


  • Sub-clause 5(1) shall not be applicable to bona fide scientific, documentary, dramatic or artistic material which, judged within context, is of such a natu


  1. User Advisories


6.1    Where on-demand content contains violence, sex, nudity and/or offensive language the Signatory must, where possible, provide advisory assistance including, when applicable, guidelines as to age. The advisory may be a prior audio or visual warning, an advisory on the EPG listing, or a warning within the content itself.


6.2    The following advisory age system may be used: 10, 13, 16 and 18. The following symbols may be used in accordance with the relevant on-demand content: V (violence), L (language), N (nudity), S (sex), PG (Parental Guidance), D (drugs/substance abuse), SV (sexual violence).


  1. Classification by Films and Publications Board


  • Where a Films and Publications Board classification for a film exists in terms of the Films and Publication Act, such classification may be used as a guideline for an advisory to the film.


  • No film which is refused classification or which carries an XX classification in terms of the Films and Publications Act may be provided.


  1. News


  • News must be reported truthfully, accurately and fairly.


8.2    News must be presented in the correct context and in a fair manner, without intentional or negligent departure from the facts, whether by:


(a)         Distortion, exaggeration or misrepresentation;

(b)         Material omissions; or

(c)         Summarisation.


8.3    Only that which may reasonably be true, having reasonable regard to the source of the news, may be presented as fact, and such fact must be stated fairly with reasonable regard to context and importance.


  • Where a report is not based on fact or is founded on opinion, supposition, rumours or allegations, it must be presented in such manner as to indicate, clearly that such is the case.


  • Where there is reason to doubt the correctness of the report and it is practicable to verify the correctness thereof, it must be verified. Where such verification is not practicable, that fact must be mentioned in the repo


  • Where it subsequently appears that a report was incorrect in a material respect, it must be rectified forthwith, without reservation or delay. The rectification must be presented with such a degree of prominence and timing as in the circumstances may be adequate and fair so as to readily attract attention.


  • The identity of rape victims and other victims of sexual violence must not be divulged, whether as part of news or not, without the prior valid consent of the victim concerned.


  1. Comment


  • Signatories are entitled to make available in their on-demand content, comment on and criticism of any actions or events of public importance.


  • Comment must be an honest expression of opinion and must be presented in such a manner that it appears clearly to be comment, and must be made on facts truly stated or fairly indicated and referred to.


  • Where a person has stated that he or she is not available for comment or such a person could not reasonably be reached, this must be state


  1. Controversial Issues of Public Importance


  • In making available on-demand content in which a controversial issue of public importance is discussed, a signatory must make reasonable efforts to fairly present opposing points of view either in the same on-demand content or in other, related on-demand content.


  • A person whose views are to be criticised in on-demand content concerning a controversial issue of public importance must be given the right to reply to such criticism in the same or in related on-demand content.


  1. Privacy, Dignity and Reputation


  • The Signatory must exercise exceptional care and consideration in matters involving the privacy, dignity and reputation of individuals, bearing in mind that the said rights may be overridden by a legitimate public intere


  • In the protection of privacy, dignity and reputation special weight must be afforded to South African cultural customs concerning the privacy and dignity of people who are bereaved and their respect for those who have passed away.


  • In the protection of privacy, dignity and reputation special weight must be afforded to the privacy, dignity and reputation of children, the aged and the physically and mentally disabled.

Complaints Procedure

Copy the template below and mail complaints directly to the email address provided:

Name of Content Provider: Kaya 959/Kaya TV

Complaint/Compliment Form

Before you proceed with a complaint/compliment, please ensure that you have read the On-Demand Guidelines.


Complaints/compliments can be submitted by completing the form below and emailing it directly to [email protected]

Complaints can be addressed to Natasha Archary, Channel Manager – Kaya TV.

Only written complaints/compliments that are received in the format below will be considered. A response will be provided within 30 days.

Required details (anonymous complaints/compliments are not accepted)

Your Name:
Contact number:
Email address:
Date that you are lodging this complaint
What is the name of the On-Demand Content service you are complaining about?
Please give the name or description of the content or programme you are complaining about.
Which section/s of the On-Demand Guidelines does your complaint refer to?
What date did you access the on-demand content?
Full complaint – Explain why you believe the content violates the Guidelines













Privacy Policy


POPIA ActTo promote the protection of personal information processed by public and private bodies; to introduce certain conditions so as to establish minimum requirements for the processing of personal information; to provide for the establishment of an Information Regulator to exercise certain powers and to perform certain duties and functions in terms of this Act and the Promotion of Access to Information Act, 2000; to provide for the issuing of codes of conduct; to provide for the rights of persons regarding unsolicited electronic communications and automated decision making; to regulate the flow of personal information across the borders of the Republic; and to provide for matters connected therewith.


  • section 14 of the Constitution of the Republic of South Africa, 1996, provides that everyone has the right to privacy;
  • the right to privacy includes a right to protection against the unlawful collection, retention, dissemination and use of personal information;
  • the State must respect, protect, promote and fulfil the rights in the Bill of Rights;


  • consonant with the constitutional values of democracy and openness, the need for economic and social progress, within the framework of the information society, requires the removal of unnecessary impediments to the free flow of information, including personal information;


  • regulate, in harmony with international standards, the processing of personal information by public and private bodies in a manner that gives effect to the right to privacy subject to justifiable limitations that are aimed at protecting other rights and important interests,
  1. Definitions and Interpretation

1.1.“Personal Information” means information relating to an identifiable, living, natural person and where it is applicable, identifiable, existing juristic person, including all information as defined in the Protection of Personal Information Act 4 of 2013. 

1.2  Parliament assented to POPIA on 19 November 2013. The commencement date of section 1Part A of Chapter 5section 112 and section 113 was 11 April 2014. The commencement date of the other sections was 1 July 2020 (with the exception of section 110 and 114(4). The President of South Africa has proclaimed the POPI commencement date to be 1 July 2020.

1.3. “Processing” means the creation, generation, communication, storage, destruction of personal information as more fully defined in the Protection of Personal Information Act 4 of 2013.  

1.4. “You” or the “user” means any person who accesses and browses this website for any purpose. 

1.4. “Website” means the website of the KAYA 959 at URL www.kaya959.co.za or such other URL as KAYA 959 may choose from time to time.   

  1. Status and Amendments

2.1. KAYA 959 respects your privacy. This privacy policy statement sets out KAYA 959’s information gathering and dissemination practices in respect of the Website. 

2.2. This Privacy Policy governs the processing of personal information provided to KAYA 959 through your use of the Website. 

2.3. Please note that, due to legal and other developments, KAYA 959 may amend these terms and conditions from time to time.  

  1. Processing of Personal Information

3.1. By providing your personal information to KAYA 959 you acknowledge that it has been collected directly from you and consent to its processing by KAYA 959. 

3.2. Where you submit Personal Information (such as name, address, telephone number and email address) via the website (e.g. through completing any online form) the following principles are observed in the processing of that information: 

3.2.1. KAYA 959 will only collect personal information for a purpose consistent with the purpose for which it is required. The specific purpose for which information is 
collected will be apparent from the context in which it is requested. 

3.2.2. KAYA 959 will only process personal information in a manner that is adequate, relevant and not excessive in the context of the purpose for which it is processed. 

3.2.3. Personal information will only be processed for a purpose compatible with that for which it was collected, unless you have agreed to an alternative purpose in writing or KAYA 959 is permitted in terms of national legislation of general application dealing primarily with the protection of personal information. 

3.2.4. KAYA 959 will keep records of all personal Information collected and the specific purpose for which it was collected for a period of 1 (one) year from the date on which it was last used. 

3.2.5. KAYA 959 will not disclose any personal information relating to you to any third party unless your prior written agreement is obtained or KAYA 959 is required to do so by law. 

3.2.6. If personal information is released with your consent KAYA 959 will retain a record of the information released, the third party to which it was released, the reason for the release and the date of release, for a period of 1 (one) year from the date on which it was last used. 

3.2.7. KAYA 959 will destroy or delete any personal information that is no longer needed by KAYA 959 for the purpose it was initially collected, or subsequently processed. 

3.3. Note that, as permitted by the Electronic Communications and Transactions Act 25 of 2002, KAYA 959 may use personal information collected to compile profiles for statistical purposes. No information contained in the profiles or statistics will be able to be linked to any specific user.    

  1. Collection of anonymous data

4.1. KAYA 959 may use standard technology to collect information about the use of this website. This technology is not able to identify individual users but simply allows KAYA 959 to collect statistics. 

4.2. KAYA 959 may utilise temporary or session cookies to keep track of users’ browsing habits. A cookie is a small file that is placed on your hard drive in order to keep a record of your interaction with this website and facilitate user convenience. 

4.2.1. Cookies by themselves will not be used to identify users personally but may be used to compile identified statistics relating to use of services offered or to provide KAYA 959 with feedback on the performance of this website. 

4.2.2. The following classes of information may be collected in respect of users who have enabled cookies: The browser software used; IP address; Date and time of activities while visiting the website; URLs of internal pages visited; and referrers. 

4.3. If you do not wish cookies to be employed to customize your interaction with this website it is possible to alter the manner in which your browser handles cookies. Please note that, if this is done, certain services on this website may not be available. 

  1. Security

5.1. KAYA 959 takes reasonable measures to ensure the security and integrity of information submitted to or collected by this website, but cannot under any circumstances be held liable for any loss or other damage sustained by you as a result of unlawful access to or dissemination of any personal information by a third party. 

  1. Links to other websites

6.1. KAYA 959 has no control over and accepts no responsibility for the privacy practices of any third party websites to which hyperlinks may have been provided and KAYA 959 strongly recommends that you review the privacy policy of any website you visit before using it further. 

  1. Queries

7.1. If you have any queries about this privacy policy please contact us by emailing [email protected]