Consumers are snapping shut their wallets on pricey apparel.
By Zuko Komisa

The Foschini Group (TFG) has reported a steep 59% drop in profit attributable to equity holders falling to R1.3 billion for the year ended 31 March 2026 driven by severe margin pressures and subdued consumer demand.
With persistent cost-of-living pressures tightening household budgets, South Africans are becoming increasingly discerning about their discretionary spending.
TFG’s financial results have ignited a broader public debate over apparel pricing, with many consumers arguing that high-street retailers must reconsider their strategy as everyday clothing becomes unaffordable.
While some shoppers remain willing to pay a premium for lasting quality, many feel that standard garments no longer justify their high price tags.
Drive 959 recently asked what is one item of clothing you refuse to spend big money on?
Listen to the full conversation here:
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