Kaya 959 established its YouTube channel back in 2011 and after much planning around positioning the platform as part of its audience acquisition strategy the station began publishing its unique video content in 2014.
To date Kaya TV has an accumulated lifetime play of 46.2 million views, which is testament to the high quality, valuable content which attracts, informs, retains an audience to ultimately deliver traffic and wide engagement. This recognition solidifies Kaya TV as a leader in pioneering insightful and inspiring video content with popular properties such as Good Friday with Skhumba, My Top 10 at 10 and Kaya 959’s Live and Unplugged sessions.
With the world navigating the new reality of the Covid-19 pandemic, the digital space continues to become an important platform for people to stay connected while being distanced within their communities. Kaya TV has continued to offer listeners an online experience that is both entertaining and gives them a chance to stay connected and informed.
Nizaam Ajouhaar, Kaya 959’s Head of Digital and Technology reflects on this honour: “This is indeed a huge milestone for all of us at Kaya 959 and the South African Radio industry as a whole. As the first radio station in the country to surpass the 100k subscriber mark, it proves that if you keep creating quality content and delivering it to your viewers/listeners on a consistent basis the numbers will inevitably follow.By 2021 it is anticipated that 80% of all internet consumer traffic will be made up of video content, and we are excited to deliver more engaging opportunities to our viewers and clients. “
Kaya 959 is committed to continued growth in its creative approaches to the rising digital video production, storytelling and distribution landscape.
Visit us on Kaya TV’s YouTube channel for all our latest content.
For more information visit kayafm.co.za or connect with us on Facebook, Twitter or Instagram. To set up interviews, please contact [email protected].
About Kaya 959 95.9
Kaya 959 95.9 reflects the lives of the predominantly black, urban listener between the ages 25-49 living in Gauteng. The station broadcasts both music and talk. Kaya 959 95.9 broadcasts in English on the FM frequency signal 95(Dot)9, 24 hours a day, seven days a week. The current listenership stands at 456 000 per average day and 774 000 per average 7 days. The music format offers a diverse soulful mix of adult contemporary music to smoother sounds like R&B, World Music, Soul and Jazz. The station was recently named Station of the Year 2019 at the Liberty Radio Awards and Station of the Year 2020 at the South African Radio Awards.