As we approach the end of a very tumultuous year, we can all agree that one of the biggest winners during the pandemic where mobile networks.
2020 saw network providers grapple with calls for data price cuts in the face of a pandemic-driven demand for connectivity and digital customer service.
Kaya Bizz with Gugulethu Mfuphi spoke to Melanie Malherbe, the Managing Director of BrandsEye where they looked at mobile networks from the perspective of consumers.
BrandEye’s latest Telco Sentiment Index tracked over two million social media posts about Cell C, MTN, rain, Telkom, and Vodacom throughout the year. Conducted in partnership with Deloitte Africa, found that some telcos received significantly more negativity than others.
Listen to the full conversation here:
“It’s actually the second year we’ve actually done this. We look at social media, for this year we looked at the period from January, and just over 2 million mentions on social media on just what people are saying every day. It’s not a survey we just look at what people say on the platform. We gather information and run it through a mix of algorithms and actual human beings.”
Kaya 959 listeners rate SA’s best and worst mobile network
Kaya 959 ran a poll on Twitter to see who our listeners consider as the best and worst mobile network provider here are some of the results from the poll:
[ON AIR] @brandseye has published its South African Telecommunications Sentiment Index for 2020, determining how consumers feel about the country’s biggest mobile networks.
What’s your best network?
— Kaya 959 (@KayaFMOnAir) March 24, 2021
Your worst mobile network? #KayaBiz
— Kaya 959 (@KayaFMOnAir) March 24, 2021
