Earlier this week we saw one of SA YouTubers Kay Yarms trend under the hashtag #CongratulationsKay.
This was after Tweeps were congratulating her for becoming the owner of a Mercedes Benz. This comes to show that there’s an opportunity to make money from YouTube.
— YouTube : Kay Yarms (@KayNgonyama) April 22, 2021
Kaya Biz welcomed guest Yavi Mudari, a social media analyst, who broke down how you can start a career as a Youtube cool kid.
Listen to the full conversation:
Mudari spoke about how the platform has evolved from a place we watch kittens online to a place where people can promote their businesses, become reality show stars and make serious money.
“If you look at it, Youtube is half of the internet, it’s on about 2 billion users logging on every month, there are over 500 hours of video every hour. When you go back to the basics of business, marketing, the simple basics of critical mass, foot traffic, build it and they will come, and you apply that in the world we are living in. YouTube then becomes a place where you build it and they will come, that will be your content, in terms of foot traffic, that would be users of the internet etc.”
She gave a few ideas on how you can monetize your videos on the platform.
On Influencers and partnership
Consistency is key, Mudari added that people are no longer looking to influencers who pose with products and brands, they are looking for a unique experience, they want more.
“You have to be a regular Youtuber, like anything in life, when you commit to something, when you do excellent, you get VIP status.”
Understand what customer base is
Aligning with brands that add the same value your channel is adding is important. Brands are always looking for Youtubers who speak to their core market and people that actually use their products and services.
Also Read: The highest paid YouTuber is a kid
Make great video people will watch
When making YouTube videos, start with the end in mind, always remember that the end-user is your desired audience. It has to be memorable.
“You are only as good as your last piece of content, that is for everyone on YouTube, not only influencers”
Once you’ve started your channel here’s a few helpful tips from www.adamenfroy.com to make some moolah
- Add affiliate links to your video descriptions to recommend products and earn commissions on every sale.
- Sell merchandise, t-shirts, and physical products linked to an eCommerce platform like Shopify.
- Sell digital products, online courses, and eBooks.
- Build your audience and get a YouTube sponsorship from a brand.
- Use crowdfunding and ask for donations.
- If you’re an expert in your niche, sell coaching and consulting services and charge an hourly rate.