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Gordon’s #BeALegend Conversations On Kaya 959 A Big Hit With Listeners

Saturday nights in June have sprinkled a special kind of magic over the Kaya 959 airwaves, with the Gordon’s #BeALegend conversation series on Kgomotso Meso’s Elite Nites, keeping South Africans informed and entertained. Listeners tuned in in big numbers to hear Kgomotso engage in conversation with local actors Nkosinathi ‘NayMaps’ Maphalala, the Khoza brothers SK and Abdul, of Isibaya and The Queen fame, and DJ Lamiez Holworthy about their challenges and triumphs of continuing to build a legacy through the COVID-19 pandemic.

According to research conducted by Ampere Analysis, the global entertainment sector is set to lose $160 billion in growth as a result of the CoVID-19 pandemic over the next five years, while the Events Industry Council values the size of the global sector as large as USD 1 trillion.

Meanwhile, back home the COVID-19 pandemic has had a wide-ranging impact on the entertainment industry – all but eradicating the revenue stream that keeps the industry alive. Although the resilience shown by our entertainers has been nothing short of heroic, thousands in the entertainment industry need a helping hand right now. The Gordon’s Gin #BeALegend campaign is a great example of a brand using its platform and resources to keep the creative spirit alive and thriving.

We chat to Gordon’s Gin Brand Manager Kayla Hendricks and Marketing Manager Brandon Govender, about the Gordon’s #BeALegend Kaya 959 conversation series, how it aligns with the brand’s vision and why the team opted to extend a helping hand to the entertainment industry.

Gordon’s Gin Brand Manager Kayla Hendricks

Q: We’ve heard Kaya 959 listeners have been tuning in to the series on Elite Nites in their hundreds for the past three weeks.  Why do you think the Gordon’s Gin #BeALegend Kaya 959 conversations have proven to be so popular among listeners?

A (Kayla): I believe it’s a combination of things, really.  Our legendary guests are those who have done so much to not only cement their place in the hearts of South Africans but also to build a sense of admiration around their name – and rightfully so. They have done incredible work in their industries and are building a legacy we can look forward to reflecting on in the decades to come. There is a magic in them, a rare sense of drive and commitment to their communities and their own purpose.  Because of this, we’ve seen them enthusiastically share much-needed support, insight, motivation and inspiration to others, especially during this global pandemic. I’d like to believe that Gordon’s Gin is contributing in a meaningful way to the lives of many with this conversation series.


Q:  How does the #BeALegend campaign reflect the Gordon’s Gin philosophy?

A (Brandon): Gordon’s Gin is a brand that prides itself on its legacy as the Original London Dry, and celebrates those building theirs.  We believe that building a legacy through a pandemic shows real resilience – the type of resilience that a legend demonstrates when the odds are not in their favour. While we all build what will one day be referred to as our own legacies, it’s important that we unite and support each other when the road gets rough along the way. This conversation series is a celebration and somewhat of a war cry to all South Africans committed to building a story that will live beyond their age.

Q (Kayla): Many local businesses have invested in initiatives to help others – why did Gordon’s Gin decide to get behind the entertainment industry (specifically) with this conversation series?

A:  While we may be fighting our way through the battle against COVID-19, there have also been so many feel-good stories that have come to light. We felt that we need to hear more of those. We know how difficult it has been for everyone – and particularly our entertainers in this case – as this industry has been one of the hardest hit with halted production, cancellation of gigs, and restrictions on how they can share their talents with fans during lockdown. We know the difference a helping hand can make when it matters most. This is the impetus behind this conversation series and is also why Gordon’s Gin is giving away R40 000 in funding to help entertainers and their industry groups clear the path again.

Gordon’s Gin Marketing Manager Brandon Govender

Q (Kayla): How were our entertainers and others in the industry participate in the Gordon’s #BeALegend campaign to stand to win a cash contribution towards building their own legacy?

A:  They need simply needed to choose to step to ‘out of the ordinary and into the legendary,’ by sharing their story on the competition posts on the Gordon’s Gin Facebook page.  Our final winners were announced on-air at the end of the show on Saturday 4 July.

Q (Kayla): Kgomotso Meso has interviewed actors Nkosinathi ‘NayMaps’ Maphalala, Abdul & SK Khoza and DJ Lamiez  Holworthy, and the conversations have been insightful and inspiring.  Who was the last guest to join the conversation on Elite Nites this coming Saturday?

A: Drum roll please! We have DJ Oscar Mbo was in-studio with Kgomotso for the last show in the series this coming Saturday.  He spoke about what it takes to navigate collaborations during difficult times, and why connecting with his fans is so important to him.

Anyone who would like to be part of the Gordon’s #BeALegend conversation on social media can visit the Gordon’s Gin Facebook page; or follow Gordon’s Gin on Instagram and Twitter on @GordonsGinSA.

Written by: Kayafm Digital


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Privacy Policy


POPIA ActTo promote the protection of personal information processed by public and private bodies; to introduce certain conditions so as to establish minimum requirements for the processing of personal information; to provide for the establishment of an Information Regulator to exercise certain powers and to perform certain duties and functions in terms of this Act and the Promotion of Access to Information Act, 2000; to provide for the issuing of codes of conduct; to provide for the rights of persons regarding unsolicited electronic communications and automated decision making; to regulate the flow of personal information across the borders of the Republic; and to provide for matters connected therewith.


  • section 14 of the Constitution of the Republic of South Africa, 1996, provides that everyone has the right to privacy;
  • the right to privacy includes a right to protection against the unlawful collection, retention, dissemination and use of personal information;
  • the State must respect, protect, promote and fulfil the rights in the Bill of Rights;


  • consonant with the constitutional values of democracy and openness, the need for economic and social progress, within the framework of the information society, requires the removal of unnecessary impediments to the free flow of information, including personal information;


  • regulate, in harmony with international standards, the processing of personal information by public and private bodies in a manner that gives effect to the right to privacy subject to justifiable limitations that are aimed at protecting other rights and important interests,
  1. Definitions and Interpretation

1.1.“Personal Information” means information relating to an identifiable, living, natural person and where it is applicable, identifiable, existing juristic person, including all information as defined in the Protection of Personal Information Act 4 of 2013. 

1.2  Parliament assented to POPIA on 19 November 2013. The commencement date of section 1Part A of Chapter 5section 112 and section 113 was 11 April 2014. The commencement date of the other sections was 1 July 2020 (with the exception of section 110 and 114(4). The President of South Africa has proclaimed the POPI commencement date to be 1 July 2020.

1.3. “Processing” means the creation, generation, communication, storage, destruction of personal information as more fully defined in the Protection of Personal Information Act 4 of 2013.  

1.4. “You” or the “user” means any person who accesses and browses this website for any purpose. 

1.4. “Website” means the website of the KAYA 959 at URL or such other URL as KAYA 959 may choose from time to time.   

  1. Status and Amendments

2.1. KAYA 959 respects your privacy. This privacy policy statement sets out KAYA 959’s information gathering and dissemination practices in respect of the Website. 

2.2. This Privacy Policy governs the processing of personal information provided to KAYA 959 through your use of the Website. 

2.3. Please note that, due to legal and other developments, KAYA 959 may amend these terms and conditions from time to time.  

  1. Processing of Personal Information

3.1. By providing your personal information to KAYA 959 you acknowledge that it has been collected directly from you and consent to its processing by KAYA 959. 

3.2. Where you submit Personal Information (such as name, address, telephone number and email address) via the website (e.g. through completing any online form) the following principles are observed in the processing of that information: 

3.2.1. KAYA 959 will only collect personal information for a purpose consistent with the purpose for which it is required. The specific purpose for which information is 
collected will be apparent from the context in which it is requested. 

3.2.2. KAYA 959 will only process personal information in a manner that is adequate, relevant and not excessive in the context of the purpose for which it is processed. 

3.2.3. Personal information will only be processed for a purpose compatible with that for which it was collected, unless you have agreed to an alternative purpose in writing or KAYA 959 is permitted in terms of national legislation of general application dealing primarily with the protection of personal information. 

3.2.4. KAYA 959 will keep records of all personal Information collected and the specific purpose for which it was collected for a period of 1 (one) year from the date on which it was last used. 

3.2.5. KAYA 959 will not disclose any personal information relating to you to any third party unless your prior written agreement is obtained or KAYA 959 is required to do so by law. 

3.2.6. If personal information is released with your consent KAYA 959 will retain a record of the information released, the third party to which it was released, the reason for the release and the date of release, for a period of 1 (one) year from the date on which it was last used. 

3.2.7. KAYA 959 will destroy or delete any personal information that is no longer needed by KAYA 959 for the purpose it was initially collected, or subsequently processed. 

3.3. Note that, as permitted by the Electronic Communications and Transactions Act 25 of 2002, KAYA 959 may use personal information collected to compile profiles for statistical purposes. No information contained in the profiles or statistics will be able to be linked to any specific user.    

  1. Collection of anonymous data

4.1. KAYA 959 may use standard technology to collect information about the use of this website. This technology is not able to identify individual users but simply allows KAYA 959 to collect statistics. 

4.2. KAYA 959 may utilise temporary or session cookies to keep track of users’ browsing habits. A cookie is a small file that is placed on your hard drive in order to keep a record of your interaction with this website and facilitate user convenience. 

4.2.1. Cookies by themselves will not be used to identify users personally but may be used to compile identified statistics relating to use of services offered or to provide KAYA 959 with feedback on the performance of this website. 

4.2.2. The following classes of information may be collected in respect of users who have enabled cookies: The browser software used; IP address; Date and time of activities while visiting the website; URLs of internal pages visited; and referrers. 

4.3. If you do not wish cookies to be employed to customize your interaction with this website it is possible to alter the manner in which your browser handles cookies. Please note that, if this is done, certain services on this website may not be available. 

  1. Security

5.1. KAYA 959 takes reasonable measures to ensure the security and integrity of information submitted to or collected by this website, but cannot under any circumstances be held liable for any loss or other damage sustained by you as a result of unlawful access to or dissemination of any personal information by a third party. 

  1. Links to other websites

6.1. KAYA 959 has no control over and accepts no responsibility for the privacy practices of any third party websites to which hyperlinks may have been provided and KAYA 959 strongly recommends that you review the privacy policy of any website you visit before using it further. 

  1. Queries

7.1. If you have any queries about this privacy policy please contact us by emailing [email protected]