TikTok sensation, Khaby Lame ranks as No.3 on the Most Influential black celebrities on social media.
This according to Black lifestyle brand, That Sister, which revealed the social media personality has amassed an 85.24 out of 100 ranking.
New research revealed the most influential black people on social media include footballed, Kylian Mbappé, Rihanna, Beyoncé, as well as Zendaya.
An overall score in the study took into account the number of followers each celebrity has on Instagram and Twitter, as well as their engagement on both platforms.
With 79.7 million Instagram followers and 369,681 Twitter followers, Lame is third most influential social media personality.
Taking top spot on the list is French footballer, Kylian Mbappé who scored 93.18 out of 100. The 24-year old who currently plays for Ligue 1 club Paris-Saint-Germain has a huge 97.1 million followers on Instagram.
Mbappé has the highest Instagram engagement rate out of any celebrity in the list, as well as the second Twitter engagement rate.
Liverpool footballer, Mohamed Salah also made the list with an influential score of 83.41 out of 100.
The Egyptian-born footballer is also recognised as one of the best football players in the world currently.
Rank | Celebrity Name | Twitter Followers | Twitter Engagement Rate (%) | Instagram Followers | Instagram Engagement Rate (%) | Social Media Influence Score / 100 |
1. | Kylian Mbappé | 11,763,424 | 2.43 | 97,167,191 | 12.09 | 93.18 |
2. | Zendaya | 21,153,991 | 0.62 | 166,729,695 | 5.22 | 85.95 |
3. | Khaby Lame | 369,681 | 3.82 | 79,726,417 | 2.95 | 85.24 |
4. | Mohamed Salah | 17,990,406 | 0.95 | 56,497,552 | 2.39 | 83.41 |
5. | Rihanna | 107,852,144 | 0.19 | 140,338,260 | 2.13 | 79.78 |
6. | Paul Pogba | 10,556,711 | 0.44 | 57,109,703 | 1.87 | 78.61 |
7. | Cardi B | 28,456,843 | 0.19 | 151,524,684 | 1.64 | 77.18 |
8. | Beyoncé | 15,668,243 | 0.21 | 294,674,135 | 0.99 | 75.86 |
9. | Barack Obama | 133,309,555 | 0.04 | 35,855,708 | 2.24 | 71.96 |
10. | Drake | 39,925,062 | 0.05 | 130,867,273 | 1.31 | 71.04 |
11. | Nicki Minaj | 27,772,721 | 0.08 | 201,791,229 | 0.35 | 68.43 |
12. | Lebron James | 1,001,854 | 0.10 | 144,560,464 | 0.66 | 66.74 |
13. | Michelle Obama | 22,254,182 | 0.08 | 52,685,134 | 0.30 | 65.89 |
14. | Lil Wayne | 35,081,642 | 0.03 | 16,630,609 | 1.17 | 65.70 |
15. | Dwayne ‘The Rock’ Johnson | 17,051,091 | 0.04 | 362,273,459 | 0.25 | 64.42 |
16. | Chris Brown | 32,153,049 | 0.04 | 131,462,395 | 0.22 | 63.53 |
17. | Snoop Dogg | 21,017,480 | 0.05 | 79,139,488 | 0.14 | 61.66 |
18. | Oprah | 42,998,641 | 0.002 | 21,971,591 | 0.88 | 60.70 |
19. | Alicia Keys | 30,019,708 | 0.003 | 25,168,911 | 0.72 | 59.69 |
20. | Wiz Khalifa | 36,815,714 | 0.01 | 39,670,399 | 0.48 | 59.11 |
Also read: GALLERY: Inside the premiere of “The Honeymoon” movie
Written by: Natasha
Khaby Lame most influential black people social media influencer
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