fb

1 500 jobs, 30 000 fans: How Fill Up Toyota Stadium supercharged the Free State economy

Cassper Nyovest’s Fill Up Toyota Stadium created over 1 500 jobs and boosted tourism and local business in the Free State.

By Bulelwa Hoala

1 500 jobs, 30 000 fans: How Fill Up Toyota Stadium supercharged the Free State economy
Images: @casspernyovest on Instagram

Cassper Nyovest’s Fill Up Toyota Stadium has proven that it was more than just a concert, but a powerful driver of economic growth for the Free State province.

According to a report published by the Fill Up Concerts team, the event created a total of 1 557 jobs, made up of eight permanent positions and 1 495 temporary roles.

The jobs created reflected a strong mix of beneficiaries, with inclusive demographic representation across the workforce:

  • Women: 450
  • Men: 936
  • Youth: 1 150
  • Interns: 53
  • Persons with Disabilities: 1

The concert also supported business development in the province by prioritising 31 local and regional suppliers for overall event operations.

In addition, approximately 30 500 people attended the event from various provinces across South Africa, injecting the local economy by boosting demand for accommodation, transport, food, and retail services.

On-site bar operations also performed strongly, with high sales volumes recorded across multiple beverage categories:

  • Beer (500ml): 9 761 units
  • Cider (500ml): 8 326 units
  • RTDs (500ml): 5 390 units
  • Energy Drinks (500ml): 1 781 units
  • Soft Drinks (330ml): 5 743 units
  • Water (500ml): 17 028 units
  • Shooters (50ml): 3 000 units (sold out)
  • Spirits (750ml): 16 units
  • Champagne (750ml): 279 units
  • MCC (750ml): 96 units

Cassper’s Fill Up Toyota Stadium took place at Toyota Stadium in Bloemfontein on Saturday, 6 December 2025.

The event boasted a strong line-up, including the likes of Nasty C, Uncle Waffles, Maglera Doe Boy, DBN Gogo, Emtee, Kwesta, Makhadzi, OkMalumKoolKat and Big Zulu, among others.

Cassper’s first Fill Up concert, Fill Up The Dome, took place in 2015 at the Ticketpro Dome in Johannesburg, where he made history by becoming the first artist to sell out the venue, which was attended by approximately 20 000 people.

Since then, he has gone on to fill Orlando Stadium (2016), FNB Stadium (2017), Moses Mabhida Stadium (2018), Royal Bafokeng Stadium (2019) and Mmabatho Stadium (2022).

READ NEXT: MaBlerh promises accountability as host of first-ever ‘Real Housewives Ultimate Girls Trip: Africa’ reunion

Don't miss out on the latest local news, interviews and competitions.

Interests

Similar posts

QUICK LINKS

UpComing Shows

DownLoad Our Mobile App

Privacy Policy

THIS PRIVACY STATEMENT FORMS PART OF KAYA 959’S TERMS OF USE POLICY. IF YOU DO NOT AGREE WITH ANY TERM OF THIS PRIVACY STATEMENT, YOU MUST CEASE YOUR ACCESS OF THIS WEBSITE IMMEDIATELY. 

POPIA ActTo promote the protection of personal information processed by public and private bodies; to introduce certain conditions so as to establish minimum requirements for the processing of personal information; to provide for the establishment of an Information Regulator to exercise certain powers and to perform certain duties and functions in terms of this Act and the Promotion of Access to Information Act, 2000; to provide for the issuing of codes of conduct; to provide for the rights of persons regarding unsolicited electronic communications and automated decision making; to regulate the flow of personal information across the borders of the Republic; and to provide for matters connected therewith.

RECOGNISING THAT—

  • section 14 of the Constitution of the Republic of South Africa, 1996, provides that everyone has the right to privacy;
  • the right to privacy includes a right to protection against the unlawful collection, retention, dissemination and use of personal information;
  • the State must respect, protect, promote and fulfil the rights in the Bill of Rights;

AND BEARING IN MIND THAT—

  • consonant with the constitutional values of democracy and openness, the need for economic and social progress, within the framework of the information society, requires the removal of unnecessary impediments to the free flow of information, including personal information;

AND IN ORDER TO—

  • regulate, in harmony with international standards, the processing of personal information by public and private bodies in a manner that gives effect to the right to privacy subject to justifiable limitations that are aimed at protecting other rights and important interests,
  1. Definitions and Interpretation

1.1.“Personal Information” means information relating to an identifiable, living, natural person and where it is applicable, identifiable, existing juristic person, including all information as defined in the Protection of Personal Information Act 4 of 2013. 

1.2  Parliament assented to POPIA on 19 November 2013. The commencement date of section 1Part A of Chapter 5section 112 and section 113 was 11 April 2014. The commencement date of the other sections was 1 July 2020 (with the exception of section 110 and 114(4). The President of South Africa has proclaimed the POPI commencement date to be 1 July 2020.

 
1.3. “Processing” means the creation, generation, communication, storage, destruction of personal information as more fully defined in the Protection of Personal Information Act 4 of 2013.  

1.4. “You” or the “user” means any person who accesses and browses this website for any purpose. 

1.4. “Website” means the website of the KAYA 959 at URL www.kaya959.co.za or such other URL as KAYA 959 may choose from time to time.   

  1. Status and Amendments

2.1. KAYA 959 respects your privacy. This privacy policy statement sets out KAYA 959’s information gathering and dissemination practices in respect of the Website. 

2.2. This Privacy Policy governs the processing of personal information provided to KAYA 959 through your use of the Website. 

2.3. Please note that, due to legal and other developments, KAYA 959 may amend these terms and conditions from time to time.  

  1. Processing of Personal Information

3.1. By providing your personal information to KAYA 959 you acknowledge that it has been collected directly from you and consent to its processing by KAYA 959. 

3.2. Where you submit Personal Information (such as name, address, telephone number and email address) via the website (e.g. through completing any online form) the following principles are observed in the processing of that information: 

3.2.1. KAYA 959 will only collect personal information for a purpose consistent with the purpose for which it is required. The specific purpose for which information is 
collected will be apparent from the context in which it is requested. 

3.2.2. KAYA 959 will only process personal information in a manner that is adequate, relevant and not excessive in the context of the purpose for which it is processed. 

3.2.3. Personal information will only be processed for a purpose compatible with that for which it was collected, unless you have agreed to an alternative purpose in writing or KAYA 959 is permitted in terms of national legislation of general application dealing primarily with the protection of personal information. 

3.2.4. KAYA 959 will keep records of all personal Information collected and the specific purpose for which it was collected for a period of 1 (one) year from the date on which it was last used. 

3.2.5. KAYA 959 will not disclose any personal information relating to you to any third party unless your prior written agreement is obtained or KAYA 959 is required to do so by law. 

3.2.6. If personal information is released with your consent KAYA 959 will retain a record of the information released, the third party to which it was released, the reason for the release and the date of release, for a period of 1 (one) year from the date on which it was last used. 

3.2.7. KAYA 959 will destroy or delete any personal information that is no longer needed by KAYA 959 for the purpose it was initially collected, or subsequently processed. 

3.3. Note that, as permitted by the Electronic Communications and Transactions Act 25 of 2002, KAYA 959 may use personal information collected to compile profiles for statistical purposes. No information contained in the profiles or statistics will be able to be linked to any specific user.    

  1. Collection of anonymous data

4.1. KAYA 959 may use standard technology to collect information about the use of this website. This technology is not able to identify individual users but simply allows KAYA 959 to collect statistics. 

4.2. KAYA 959 may utilise temporary or session cookies to keep track of users’ browsing habits. A cookie is a small file that is placed on your hard drive in order to keep a record of your interaction with this website and facilitate user convenience. 

4.2.1. Cookies by themselves will not be used to identify users personally but may be used to compile identified statistics relating to use of services offered or to provide KAYA 959 with feedback on the performance of this website. 

4.2.2. The following classes of information may be collected in respect of users who have enabled cookies: 

4.2.2.1. The browser software used; 

4.2.2.2. IP address; 

4.2.2.3. Date and time of activities while visiting the website; 

4.2.2.4. URLs of internal pages visited; and 

4.2.2.5. referrers. 

4.3. If you do not wish cookies to be employed to customize your interaction with this website it is possible to alter the manner in which your browser handles cookies. Please note that, if this is done, certain services on this website may not be available. 

  1. Security

5.1. KAYA 959 takes reasonable measures to ensure the security and integrity of information submitted to or collected by this website, but cannot under any circumstances be held liable for any loss or other damage sustained by you as a result of unlawful access to or dissemination of any personal information by a third party. 

  1. Links to other websites

6.1. KAYA 959 has no control over and accepts no responsibility for the privacy practices of any third party websites to which hyperlinks may have been provided and KAYA 959 strongly recommends that you review the privacy policy of any website you visit before using it further. 

  1. Queries

7.1. If you have any queries about this privacy policy please contact us by emailing [email protected]