Cassper Nyovest’s Fill Up Toyota Stadium created over 1 500 jobs and boosted tourism and local business in the Free State.
By Bulelwa Hoala

Cassper Nyovest’s Fill Up Toyota Stadium has proven that it was more than just a concert, but a powerful driver of economic growth for the Free State province.
According to a report published by the Fill Up Concerts team, the event created a total of 1 557 jobs, made up of eight permanent positions and 1 495 temporary roles.
The jobs created reflected a strong mix of beneficiaries, with inclusive demographic representation across the workforce:
- Women: 450
- Men: 936
- Youth: 1 150
- Interns: 53
- Persons with Disabilities: 1
The concert also supported business development in the province by prioritising 31 local and regional suppliers for overall event operations.
In addition, approximately 30 500 people attended the event from various provinces across South Africa, injecting the local economy by boosting demand for accommodation, transport, food, and retail services.
On-site bar operations also performed strongly, with high sales volumes recorded across multiple beverage categories:
- Beer (500ml): 9 761 units
- Cider (500ml): 8 326 units
- RTDs (500ml): 5 390 units
- Energy Drinks (500ml): 1 781 units
- Soft Drinks (330ml): 5 743 units
- Water (500ml): 17 028 units
- Shooters (50ml): 3 000 units (sold out)
- Spirits (750ml): 16 units
- Champagne (750ml): 279 units
- MCC (750ml): 96 units
Cassper’s Fill Up Toyota Stadium took place at Toyota Stadium in Bloemfontein on Saturday, 6 December 2025.
The event boasted a strong line-up, including the likes of Nasty C, Uncle Waffles, Maglera Doe Boy, DBN Gogo, Emtee, Kwesta, Makhadzi, OkMalumKoolKat and Big Zulu, among others.
Cassper’s first Fill Up concert, Fill Up The Dome, took place in 2015 at the Ticketpro Dome in Johannesburg, where he made history by becoming the first artist to sell out the venue, which was attended by approximately 20 000 people.
Since then, he has gone on to fill Orlando Stadium (2016), FNB Stadium (2017), Moses Mabhida Stadium (2018), Royal Bafokeng Stadium (2019) and Mmabatho Stadium (2022).



