On Tuesday, 8 June 2021, Cassper Nyovest was talking about what he referred to as the biggest deal of his career. Taking his followers along for the mystery ride, the rapper used #TheLegacyDeal to tantalise his audience.
Cassper’s insta stories alone without announcing the deal just demonstrate the GAP. GREATEST OF ALL TIME IN MY EYES! 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥#Legacydeal
— I’m a dope RAPPER. (@LunaV_10) June 8, 2021
The theatrics were far from over.
Here’s to an exciting future!
— Drip Footwear (@DRIPFootWear) June 8, 2021
The deal in question is a still-mysterious collaboration with popular South African footwear company, Drip Footwear.
The official figure that has been shared by both Drip Footwear and Nyovest is that the deal is worth R100 million.
While the finer details of the collaboration between Drip Footwear and Family Tree remain under wraps, the official Drip Footwear account shared today that the deal will involve more than just music and shoes.
We are about to launch a series of products under our new wing, The Root of Fame with @casspernyovest. This partnership goes beyond music and sneakers, it’s a showcase of Black excellence through the power of collaboration. #TheLegacyDeal pic.twitter.com/b3qgzvxscN
— Drip Footwear (@DRIPFootWear) June 9, 2021
“We are about to launch a series of products under our new wing, The Root of Fame with @casspernyovest,” the tweet began.
“This partnership goes beyond music and sneakers, it’s a showcase of Black excellence through the power of collaboration.” The tweet was once again sealed with the hashtag #TheLegacyDeal.
Many have questioned how the deal is worth R100 million while others have praised Cassper Nyovest for being well on his way to his billionaire dreams.
How much is the brand worth of the the deal is 100 million.?
— Matlhatsi B21🇿🇦 (@B21Matlhatsi) June 8, 2021
Overall, social media has been positive with choruses of black child it’s possible.
The kind I signed up for! Black industrialists✊🏽
— LiftTheHorn✊🏽 (@LiftTheHorn) June 8, 2021
This collaboration comes days after the footwear company opened its 12th store. The Vaal Mall launch was a celeb-filled affair that included Shimza and DJ Zinhle on the decks and appearances by Nomuzi Mabena and some local Vaal stars.
Keep listening to Kaya Biz with Gugulethu Mfuphi to learn more about the boundaries the coming together of these entities will break.