Written by Dohne Damons
BMW’s colour-changing car and Arnold Schwarzenegger share an old versus new love story that delivers all the feels a romantic movie needs.
Remember mood rings? The world’s first colour-changing car is far grander allowing you to dictate the colour it should be whenever, wherever.
Stella Clarke unveiled the i Vision Dee earlier this year. The lead engineer of the project explains that the i Vision Dee is an emotive car that allows you to reflect your personality, thoughts, and emotions. BMW shares that Dee stands for Digital emotional experience. It is a digital companion that promises to interact with you emotionally in both physical reality and virtual reality.
An immersive experience is created by replacing analogue with digital. Think interactive communication, augmented reality and even creating your own avatar. Replace your current view with a different location. Immerse yourself in a Boyz II Men concert. Change the colour of the car from a single tone to a rainbow. It seems the options are limitless.
Get a true sense of the vision BMW has for this car by watching a short love story. It stars Arnold Schwarzenegger, David Hasselhoff and i Vision Dee. Enjoy honeymoon excitement, disappointment, break-ups, and reunions and a happy ending.
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