Zuko Komisa

Have you ever looked at the price tag of a new football shirt and thought, “How does this make any sense?”
You are definitely not alone. Selling football gear is a massive business.
FIFA says that football merchandise makes billions of pounds every single year.
Top clubs can easily make over €100 million a year just from selling shirts. But if you think this is only about big companies making money, you are missing the real story.
Clubs aren’t just selling shirts; they are selling a feeling. They are selling identity, loyalty, and a sense of being part of a family. The moment you put on your team’s shirt, it stops being just a piece of clothing.
It becomes personal. It is a quick way to show everyone exactly who you support and where you belong.
So, how did supporting a team turn into such a powerful, money making connection?
Drive 959 recently spoke to Peace Mabasa, who studies sports marketing at the Vaal University of Technology, who pointed out that sports brands are amazing at turning passion into a business.
Listen to the full conversation:
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