Katlego Sekhu

Renowned Grammy-award-winning artist Beyoncé has recently launched her own whisky brand, SirDavis, under the LVMH empire. This move not only solidifies her status as a successful entrepreneur but also positions her as a key influencer for her product, alongside Blue Ivy and Cécred.
The Siz The World team highlighted other celebrities who have endorsed various products, prompting the question: “How easily are you influenced by celebrities to purchase what they promote?”
Sol Phenduka believes that Sho Madjozi’s endorsement of hair products was a perfect match.
Mpho Maboi pointed out that while she may be influenced by celebrities if it aligns with her personal preferences, overt influence doesn’t always work for her. It has to be something that resonates with her personality.
Listen to the full discussion in the podcast.
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