Your dream of owning a wine farm could be closer than you think.
There is a new business concept proposed by Hemelzicht Vineyards, a new development in the Upper Hemel en Aarde that enables private individuals to collaborate with the acclaimed Newton Johnson winemaking family through a one-of-a-kind investment model.
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Roland Peels, Co-founder of Hemelzicht Vineyards recently joined Kaya Bizz with Gugulethu Mfuphi to unpacks this business model.
How does it work?
R1 million will buy you 1% equity and benefits which include asset growth, wine dividends, and accommodation on the estate, though 50% of the shares are already spoken for, there is still time to seize the opportunity.
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The land, adjacent to the Restless River in the wine region close to Hermunus, is 60 hectares in size and is expected to generate 110,000 bottles per year by 2026.
Roland Peels of Hemelzicht Vineyards indicates that there’s still a great opportunity for many who wish to join the wine market to participate in the sector.
“There’s already two different kinds of wine markets in South Africa: The commodity or the entry level wine market, which is really about large volume and the lowest possible price, that’s anything under R100 or R60 a bottle. We are going to be operating in the fine wine market. That market is doing very well, not only internationally but locally as well.
There has been a boom of fine wine in the last decade. Our demand of fine wine in South Africa are more demanded today than they’ve ever been.”
Make your own wine
Owners with 3% or larger shareholding will be able to make their own wine under the guidance of winemakers Gordon and Nadia Newton Johnson.
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According to winemag.co.za, there is currently 10 hacters of vineyard planted with a further 20 hacters set to come online in due course – envisaged production mix is 39% Pinot Noir, 30% Chardonnay, 23% Sauvignon Blanc and 8% Cabernet Sauvignon.



