Kaya 959 Reporter
iFani has come out to tell his own story in a new documentary.
In the documentary, he shares his unconventional journey from growing up in New Brighton in Gqeberha to becoming an award-winning rapper and television host.
As one of the first vernacular rappers who become a household name, doesn’t shy away from all the controversy that has followed him in the years
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On his beef with AKA
In the documentary, he shares what transpired in 2015, when his second album, I Believes In Me, 2nd Quadrant, became a controversial story when he set his sights on selling 20 000 albums on the first day of the album release.
The controversy was fueled further by fellow rapper AKA who accused iFani of selling his album to alcohol brand Redds.
“I was overwhelmed by the backlash, it was disappointing to see some people who I thought were on my side, jumping over to AKA’s side, and it was too much for me to bear, so I took a step back.” – iFani says on the allegations and backlash from the rumour.
WATCH IT HERE:
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The documentary-style web series is produced by Eric Says, and explores the stories behind some of the most interesting personalities in media and entertainment.
He says through the internet there is an opportunity to document our culture and the stories of those whose influence is sometimes overlooked.
“The internet allows us the opportunity to tell our stories in our own voices. It’s important for us to document our culture and people in a way that’s true to the African narrative.”
“iFani’s impact on South African Hip-Hop is often overlooked, especially considering his remarkable achievements during local Hip-Hop’s best era.” – says The Close-Up Producer Eric Says on the story behind iFani.
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